Publication
Private label brand equity: a conceptual framework
| dc.contributor.author | Xara-Brasil, Duarte | |
| dc.contributor.author | Marreiros, Cristina | |
| dc.contributor.author | Dionísio, Andreia | |
| dc.date.accessioned | 2018-01-17T14:22:33Z | |
| dc.date.available | 2018-01-17T14:22:33Z | |
| dc.date.issued | 2012-04 | |
| dc.description | Trabalho apresentado na AMA/ACRA First Triennial Conference, 18-21 de abril de 2012, Seattle, USA | pt_PT |
| dc.description.abstract | This paper presents a conceptual framework to analyze private label brand equity in a retail context. Several authors proposed brand equity models as Aaker (1996), Keller (1993) and Yoo and Donthu (2001), and specific research has been done in retail industry (Jara & Cliquet, 2009), (Pappu & Quester, 2006). To study private label brand equity, we suggest a framework based on the Yoo and Donthu (2001) model – for private labels – and Jara & Cliquet (2009) for retailers. Our model inludes awereness, associatons, percieved quality, retailers brand equity as dimensions of private label brand equity. | pt_PT |
| dc.description.version | N/A | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/20251 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Brand | pt_PT |
| dc.subject | retail | pt_PT |
| dc.subject | brand equity | pt_PT |
| dc.subject | private label | pt_PT |
| dc.title | Private label brand equity: a conceptual framework | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Seattle, USA | pt_PT |
| oaire.citation.title | AMA/ACRA First Triennial Conference | pt_PT |
| person.familyName | Xara-Brasil | |
| person.givenName | Duarte | |
| person.identifier | 2352097 | |
| person.identifier.ciencia-id | 0D1C-374C-76AC | |
| person.identifier.orcid | 0000-0002-0918-0373 | |
| person.identifier.scopus-author-id | 58123728900 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | 03fc3484-cf22-4c9d-93b5-59eb1c5ccdff | |
| relation.isAuthorOfPublication.latestForDiscovery | 03fc3484-cf22-4c9d-93b5-59eb1c5ccdff |