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LAS OPORTUNIDADES ANTE LOS CAMBIOS CON LA IMPLEMENTACION DE UNA NUEVA LINEA DE NEGOCIO. PLAN DE IMPLEMENTACION DE UNA NUEVA LINEA DE NEGOCIO ANTE CAMBIOS REGULATORIOS EN ECUADOR
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Advisor(s)
Abstract(s)
La estabilidad de una economía como la ecuatoriana (dolarizada desde el año 2000) es altamente dependiente de la capacidad de generación de divisas, siendo fundamental que esta relación cada año culmine con un saldo positivo para el país, para de esa manera evitar el incremento de deuda. Esta condicion ha motivado constantes cambios regulatorios en el país, principalmente en búsqueda de mayor producción local y limitar el incremento en importaciones de productos que puedan fabricarse localmente.
Ante estos hechos, se abre una ventana de oportunidad para abastecer al sector de la construcción con ciertos productos que no se pueden fabricar en el país y que son necesarios para complementar los desarrollos inmobiliarios. Dos productos que se han identificado son el granito y mármol, todo el stock existente en el país es importado, y puede convertirse en una linea de negocio adicional para aquellas empresas que ya cuentan con una infraestructura instalada y que se están viendo afectadas por los cambios regulatorios hacia aquellos productos que importan pero que pueden fabricarse localmente.
El enfoque del presente estudio se basa en la implementación de una nueva línea de negocio dentro del mismo sector en el que se ha venido desarrollando la empresa, la construcción.
The stability of an economy such as the Ecuadorian one (dollarized since 2000) is highly dependent on the ability to generate foreign exchange, and it is essential that this relationship culminate every year with a positive balance for the country, in order to avoid the increase of debt. This condition has motivated constant regulatory changes in the country, mainly in search of greater local production and to limit the increase in imports of products that can be manufactured locally. Given these facts, a window of opportunity opens to supply the construction sector with certain products that can not be manufactured in the country and are necessary to complement the real estate developments. Two products that have been identified are granite and marble, all the existing stock in the country is imported, and can become an additional line of business for those companies that already have an installed infrastructure and that are being affected by the changes To those products that matter but can be manufactured locally. The focus of the present study is based on the implementation of a new line of business within the same sector in which the company has been developing the construction.
The stability of an economy such as the Ecuadorian one (dollarized since 2000) is highly dependent on the ability to generate foreign exchange, and it is essential that this relationship culminate every year with a positive balance for the country, in order to avoid the increase of debt. This condition has motivated constant regulatory changes in the country, mainly in search of greater local production and to limit the increase in imports of products that can be manufactured locally. Given these facts, a window of opportunity opens to supply the construction sector with certain products that can not be manufactured in the country and are necessary to complement the real estate developments. Two products that have been identified are granite and marble, all the existing stock in the country is imported, and can become an additional line of business for those companies that already have an installed infrastructure and that are being affected by the changes To those products that matter but can be manufactured locally. The focus of the present study is based on the implementation of a new line of business within the same sector in which the company has been developing the construction.
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Keywords
Oportunidad Dinamismo Inmobiliario Estrategia Distribución Competitivad Alianza Opportunity Dynamism Real Estate Strategy Distribution Competitivad Alliance