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Publication
A influĂȘncia do Marketing no mundo empresarial: o caso da Dice
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| 1.48 MB | Adobe PDF |
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Abstract(s)
Neste estudo de caso, a anĂĄlise da Dice visa compreender a relevĂąncia do Marketing Digital no contexto de negĂłcios empresariais. A Dice, uma agĂȘncia especializada em Marketing, dedica-se a auxiliar outras empresas nesse campo. Este estudo envolveu uma avaliação abrangente do estado atual da agĂȘncia, incluindo o seu propĂłsito e as prĂĄticas que emprega. O objetivo central foi observar uma conexĂŁo entre as estratĂ©gias de Marketing Digital e a missĂŁo da empresa. ApĂłs vĂĄrios meses de pesquisa e trabalho desenvolvido na empresa aliados a uma anĂĄlise ao funcionamento interno da Dice, pude identificar padrĂ”es e tendĂȘncias emergentes no mundo do Marketing Digital. Estas descobertas foram fundamentais para obter conclusĂ”es valiosas sobre a forma como o Marketing Digital impacta diretamente o propĂłsito e os objetivos da Dice. Este estudo revelou nĂŁo apenas a importĂąncia crucial do Marketing Digital, mas tambĂ©m as maneiras inovadoras e eficazes que a Dice utiliza essa estratĂ©gia para beneficiar os seus clientes. AtravĂ©s dessa anĂĄlise profunda, fui capaz de entender a dinĂąmica entre tecnologia digital e o sucesso empresarial, fornecendo insights valiosos para empresas que desejam triunfar no mundo digital. As conclusĂ”es obtidas neste estudo sĂŁo essĂȘncias para orientar futuras estratĂ©gias de Marketing Digital, nĂŁo apenas na Dice, bem como em todas as organizaçÔes que procuram aprimorar a sua presença online e alcançar um maior impacto nos negĂłcios.
In this case study, Diceâs ana l ysis aims to understand the relevance of Digital Marketing in the context of corporate business. Dice, an agency specialized in Marketing, is dedicated to assisting other companies in this field. This study involved a comprehensive evaluation of the agency âs current state, including its purpose and practices . The central objective was to observe a connection between Digital Marketing strategies and the companyâs mission. After several months of research and work conducted within the company, coupled with an analysis of Diceâs internal operations, I was able to identify patterns and emerging trends in the world of Digital Marketing. These findings were crucial in drawing valuable conclusions about how Digital Marketing directly impacts Diceâs purpose and obje ctives. This study revealed not only the crucial importance of Digital Marketing but also the innovate and effective ways in which Dice utilizes these strategies do benefit its clients. Through this in depth analysis, I was able to understand the dynamics between digital technology and business success, providing valuable insights for companies aiming to thrive in the digital world. The conclusions drawn in this study are essential to guide future Digital Marketing strategies, not only for Dice but also for other organizations seeking to enhance their online presence and achieve a greater impact on their businesses.
In this case study, Diceâs ana l ysis aims to understand the relevance of Digital Marketing in the context of corporate business. Dice, an agency specialized in Marketing, is dedicated to assisting other companies in this field. This study involved a comprehensive evaluation of the agency âs current state, including its purpose and practices . The central objective was to observe a connection between Digital Marketing strategies and the companyâs mission. After several months of research and work conducted within the company, coupled with an analysis of Diceâs internal operations, I was able to identify patterns and emerging trends in the world of Digital Marketing. These findings were crucial in drawing valuable conclusions about how Digital Marketing directly impacts Diceâs purpose and obje ctives. This study revealed not only the crucial importance of Digital Marketing but also the innovate and effective ways in which Dice utilizes these strategies do benefit its clients. Through this in depth analysis, I was able to understand the dynamics between digital technology and business success, providing valuable insights for companies aiming to thrive in the digital world. The conclusions drawn in this study are essential to guide future Digital Marketing strategies, not only for Dice but also for other organizations seeking to enhance their online presence and achieve a greater impact on their businesses.
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Keywords
Marketing B2B Marketing de conteĂșdos Marketing Digital Redes Sociais