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Publication
A InfluĂȘncia da RSE na escolha do banco
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Authors
Advisor(s)
Abstract(s)
O objetivo das empresas tem de passar também pelas pråticas sociais que levam a
cabo e das polĂticas de responsabilidade social que defendem e praticam de forma
sustentĂĄvel. As empresas nĂŁo podem criar riqueza e nĂŁo cuidar expressamente das outras
dimensÔes das sociedades em que, direta ou indiretamente interferem e condicionam,
através dos seus efeitos sociais, ambientais e culturais.
A importĂąncia crescente da responsabilidade social empresarial (RSE) baseia-se na
ideia de que as empresas devem responder nĂŁo sĂł aos interesses dos seus acionistas, mas
também aos de todos os seus stakeholders.
Os bancos portugueses nĂŁo sĂŁo imunes a esta tendĂȘncia. A tomada de consciĂȘncia
dos bancos sobre a sua responsabilidade em apoiar e contribuir para o bem-estar da
comunidade onde estão inseridos, é registada pela crescente preocupação em adotar
polĂticas de RSE nĂŁo sĂł internamente, como externamente. A divulgação dessas polĂticas
faz-se sobretudo nos RelatĂłrios e Contas, nos RelatĂłrios de Sustentabilidade e nos seus
Websites.
Resta saber se as instituiçÔes que eles apoiam, valorizam todas estas pråticas sociais
e se na altura de optarem por um parceiro de negĂłcios, o fazem devido Ă s suas politicas de
RSE.
Companies have been gradually revealing their concern about setting social responsibility policies that they stand for and apply in a sustainable manner. It is impossible for companies to create wealth by clearly and willingly neglecting all the other social dimensions which they influence and interfere in a direct or indirect way and which permit that they sustain themselves through their social, environmental and cultural effects. The growing importance of companiesâ social responsibility has been based on the idea that companies should focus not only on their stockholdersâ interests but on all their stakeholders as well. Portuguese banks are not immune to this tendency. Banksâ progressive awareness about their responsibility on supporting and contributing to the wellbeing of the community in which they play an important role is perceived by the equal growing concern on adopting social responsibility policies both internally and externally. The present investigation develops a study on the companiesâ social responsibility policies taken place by the banks regarding their priorities and continuous support and also identifies the ways through how these measures are felt and valued by institutions that are subjected to these kinds of support.
Companies have been gradually revealing their concern about setting social responsibility policies that they stand for and apply in a sustainable manner. It is impossible for companies to create wealth by clearly and willingly neglecting all the other social dimensions which they influence and interfere in a direct or indirect way and which permit that they sustain themselves through their social, environmental and cultural effects. The growing importance of companiesâ social responsibility has been based on the idea that companies should focus not only on their stockholdersâ interests but on all their stakeholders as well. Portuguese banks are not immune to this tendency. Banksâ progressive awareness about their responsibility on supporting and contributing to the wellbeing of the community in which they play an important role is perceived by the equal growing concern on adopting social responsibility policies both internally and externally. The present investigation develops a study on the companiesâ social responsibility policies taken place by the banks regarding their priorities and continuous support and also identifies the ways through how these measures are felt and valued by institutions that are subjected to these kinds of support.
Description
Dissertação de Mestrado em Contabilidade e Finanças
Keywords
Responsabilidade social empresarial PolĂticas de responsabilidade social dos bancos Relato e instituiçÔes sociais Corporate social responsibility Bankâs social responsibility policies Reporting Social institutions
Citation
Publisher
Escola Superior de CiĂȘncias Empresariais