The advertising in the sociological research in Portugal: void or emerging domain?

Silva, Maria Alcina Velho Dourado da

Publication

The advertising in the sociological research in Portugal: void or emerging domain?

2009Journal article

dc.contributor.author	Silva, Maria Alcina Velho Dourado da
dc.date.accessioned	2022-11-04T11:18:44Z
dc.date.available	2022-11-04T11:18:44Z
dc.date.issued	2009
dc.description.abstract	This article deals with organisational communication, focusing in particular on advertising and the context in which it is implemented. We have chosen to look at it through the perspective of the media which is one of the basic concepts of this article. This implies an analysis of advertising within the area of Sociology. In this case we are examining the production of Portuguese research in the Sociology of Advertising.Some of the questions this article covers are: who does research and produces articles, either with or without a referee, in this specialised field of Sociology in Portugal? When and where are the articles published? What topics are primarily addressed? Can we identify major themes, seminal texts and texts which summarise issues? Can we also identify texts related to sub domains similar to those that already exist in other fields of Sociology? What are the results of those studies? Providing an answer to these questions involved a: review of the literature of Portuguese studies, including magazines concerning social sciences / Sociology from research centres, such as Centre for Social Studies (Associate Laboratory of the Faculty of Economics of Universidade de Coimbra), CIES (ISCTE) and others like Universidade Nova de Lisboa; the analysis of fundamental sociological Portuguese texts. The main purpose of this study is to test the hypothesis that Portuguese research is weak in the area of Sociology of Advertising.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Dourado, A. (2009). The advertising in the sociological research in Portugal: Void or emerging domain? Revista Media e Jornalismo, 8(14), 155-170.	pt_PT
dc.identifier.issn	1645-5681
dc.identifier.uri	http://hdl.handle.net/10400.26/42233
dc.language.iso	por	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	Instituto de Comunicação da Nova	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc/4.0/	pt_PT
dc.title	The advertising in the sociological research in Portugal: void or emerging domain?	pt_PT
dc.type	journal article
dspace.entity.type	Publication
oaire.citation.conferencePlace	Lisboa	pt_PT
oaire.citation.endPage	170	pt_PT
oaire.citation.issue	14	pt_PT
oaire.citation.startPage	155	pt_PT
oaire.citation.title	Revista Media e Jornalismo	pt_PT
oaire.citation.volume	8	pt_PT
person.familyName	Velho Dourado da Silva
person.givenName	Maria Alcina
person.identifier.ciencia-id	541B-E0CC-0A51
rcaap.rights	openAccess	pt_PT
rcaap.type	article	pt_PT
relation.isAuthorOfPublication	e6fd7e09-a432-4a55-9c69-2289d48fabc2
relation.isAuthorOfPublication.latestForDiscovery	e6fd7e09-a432-4a55-9c69-2289d48fabc2