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FNAC ONE-TO-ONE: serviço de atendimento por marcação
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Orientador(es)
Resumo(s)
Com a redução dos recursos humanos nas lojas o atendimento
passou a ser muito mais impessoal e rápido. A polivalência
obriga a que um vendedor especializado numa área esteja a
atender em várias, onde o seu conhecimento não é tão grande.
Conseguir um atendimento personalizado, dado por um expert,
que prescreve e aconselha equipamentos e soluções à medida do
Cliente, é algo que, cada vez mais, só se encontra em casas da
especialidade.
A FNAC posiciona-se no retalho de consumo diferenciado,
procurada por um público esclarecido e interessado por
tecnologia e cultura, com expectativas de um atendimento
superior, que está a ficar cada vez mais difícil de ser
proporcionado pela marca.
O projeto FNAC One-to-One propõe um serviço de atendimento
por marcação dado por um especialista, onde se elimina o fator
espera e se proporciona um atendimento personalizado, de
qualidade superior e totalmente focado nas necessidades e
expectativas dos Clientes mais exigentes que visitam as lojas da
marca. A marcação poderá ser feita numa landing page criada
para o efeito no site Fnac.pt
With the reduction of human resources in consumer electronic retail stores, the service has become much more impersonal and faster. Versatility requires a salesman who is specialized in one area to serve in several, where his knowledge is not so accurate. Getting a personalized attention, given by an expert, who prescribes and advises equipment and solutions tailored to the Customer, is something that, more and more, is only found in houses of the specialty. FNAC is positioned in differentiated consumer retail, sought by an enlightened audience, interested in technology and culture, with expectations of a superior service, which is becoming increasingly difficult to be provided by the brand. The FNAC One-to-One project proposes a service by appointment, given by a specialist, where the waiting factor is eliminated and a personalized, high-quality and fully focused attention is provided to the needs and expectations of the most demanding Customers who visit the stores of the brand. The appointment can be made on the landing page created for this purpose on the site Fnac.pt
With the reduction of human resources in consumer electronic retail stores, the service has become much more impersonal and faster. Versatility requires a salesman who is specialized in one area to serve in several, where his knowledge is not so accurate. Getting a personalized attention, given by an expert, who prescribes and advises equipment and solutions tailored to the Customer, is something that, more and more, is only found in houses of the specialty. FNAC is positioned in differentiated consumer retail, sought by an enlightened audience, interested in technology and culture, with expectations of a superior service, which is becoming increasingly difficult to be provided by the brand. The FNAC One-to-One project proposes a service by appointment, given by a specialist, where the waiting factor is eliminated and a personalized, high-quality and fully focused attention is provided to the needs and expectations of the most demanding Customers who visit the stores of the brand. The appointment can be made on the landing page created for this purpose on the site Fnac.pt
Descrição
Palavras-chave
FNAC Expertise Atendimento por marcação Serviço diferenciado