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Cidade, cultura e turismo: o impacto turístico em Guimarães, Capital Europeia da Cultura 2012
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Abstract(s)
O turismo cultural é um mercado turístico muito importante, que incluiu cerca de 40% do mercado turístico internacional. É visto como uma forma de salvaguarda do património, da preservação da identidade, cultura, tradição e herança de um povo.
As cidades são parte importante neste cenário, elas têm um papel importante na história e na cultura, possuem a capacidade de envolver a comunidade e promover a coesão social. Contextualizando numa época pós-industrial, são muitas as cidades europeias que redefinem o seu futuro apostando na cultura e nas artes, encarando estas como um meio de regeneração do espaço urbano e do desenvolvimento económico da cidade. Apostam assim em eventos culturais e desportivos.
De entre os grandes eventos culturais internacionais que atraem atenção e seduzem turistas encontramos: a Capital Europeia da Cultura.
A presente dissertação revela a crescente importância do turismo cultural, refletido no património histórico das cidades, fala-se na relação entre turismo e cultura, é analisado o turismo cultural, os seus produtos, o seu mercado, os perfis do turista cultural e as entidades relativas a esta tipologia de turismo, terminando o primeiro capítulo na controvérsia da gestão de Património Cultural vs. Turismo. A segunda parte abrange o tema Capital Europeia da Cultura, o evento cultural, os seus impactos, a cidade como espaço de produção de megaeventos e os megaeventos por elas produzidos, refletido na evolução da CEC e o seu impacto no turismo. O estudo passa assim para o impacto turístico da CEC em Guimarães 2012 e o seu papel como catalisador do rejuvenescimento de Guimarães.
The cultural tourism is a very important tourism market, which includes about 40% of the international tourism market. It is seen as a way of safeguarding the heritage, the preservation of identity, culture, tradition and heritage of a nation. Cities are an important part of this scenario, they have an important role in the history and culture, possess the ability to engage the community and promote social cohesion. Contextualizing in a post – industrial time, there are many European cities that redefine their future investing in culture and arts, seeing these as a means of urban regeneration and economic development of the city. Betting on sports and cultural events. Among the major international cultural events that attract attention and seduce tourists are: the European Capital of Culture . This dissertation reveals the growing importance of cultural tourism, heritage reflected in the cities, speaks on the relationship between tourism and culture, cultural tourism is analyzed, its products, its market, the profiles of the tourist and cultural entities concerning this type of tourism, ending the first chapter with the controversy of the heritage management vs tourism. The second part covers the topic European Capital of Culture, the cultural event, its impacts, the city as a space of production of mega-events and mega events produced by them, reflected in the evolution of the CEC and its impact on tourism. The study ends with the touristic impact of CEC in Guimarães 2012 and its role as a catalyst for the rejuvenation of the city.
The cultural tourism is a very important tourism market, which includes about 40% of the international tourism market. It is seen as a way of safeguarding the heritage, the preservation of identity, culture, tradition and heritage of a nation. Cities are an important part of this scenario, they have an important role in the history and culture, possess the ability to engage the community and promote social cohesion. Contextualizing in a post – industrial time, there are many European cities that redefine their future investing in culture and arts, seeing these as a means of urban regeneration and economic development of the city. Betting on sports and cultural events. Among the major international cultural events that attract attention and seduce tourists are: the European Capital of Culture . This dissertation reveals the growing importance of cultural tourism, heritage reflected in the cities, speaks on the relationship between tourism and culture, cultural tourism is analyzed, its products, its market, the profiles of the tourist and cultural entities concerning this type of tourism, ending the first chapter with the controversy of the heritage management vs tourism. The second part covers the topic European Capital of Culture, the cultural event, its impacts, the city as a space of production of mega-events and mega events produced by them, reflected in the evolution of the CEC and its impact on tourism. The study ends with the touristic impact of CEC in Guimarães 2012 and its role as a catalyst for the rejuvenation of the city.
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Escola Superior de Hotelaria e Turismo do Estoril