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Plano de negócio para a Vinoteca In Montijo
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.7 MB | Adobe PDF |
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Abstract(s)
O plano de negócios é um documento estratégico essencial para o sucesso de qualquer empreendimento, atuando como um guia para decisões e ações necessárias. O plano de negócios é um documento que descreve uma oportunidade de negócio, o seu desenvolvimento e expectativas de sucesso, abrangendo aspetos desde a ideia central até estratégias de marketing e finanças. No caso do projeto da Vinoteca in Montijo, situada na região de Setúbal, o foco está no enoturismo, uma forma de turismo que, além de ser cada vez mais popular ao redor do mundo, tem Portugal como um dos destinos de destaque. O enoturismo, ou turismo relacionado ao vinho, oferece uma experiência única que vai muito além da simples apreciação de vinhos e paisagens deslumbrantes. Ele proporciona uma imersão rica na cultura vinícola local e traz uma série de benefícios para a saúde e bem-estar, tanto físicos quanto mentais. Ao explorar adegas, participar de degustações e aprender sobre a produção de vinhos, os visitantes estão experimentando um turismo que combina lazer, cultura e saúde de maneira única e enriquecedora. Esta é a base para a Vinoteca in Montijo, que busca oferecer uma experiência autêntica, imersiva e focada na valorização da cultura vinícola da
região de Setúbal. O projeto aborda o enoturismo na região e Setúbal, destacando o seu potencial turístico e a cultura vinícola. A Vinoteca in Montijo, um projeto de enoturismo na Região de Setúbal, aspira ser uma referência pela excelência na experiência do cliente, valorização da cultura local e promoção da sustentabilidade. A missão é oferecer experiências autênticas a maiores de 18
anos, revelando o processo de produção do vinho e as tradições culturais da região. Os valores incluem excelência, hospitalidade, sustentabilidade, respeito e paixão pela cultura setubalense.O plano estratégico da Vinoteca inclui objetivos como aumentar a carteira de clientes, receita por cliente, visibilidade da marca e obter certificação de sustentabilidade. As estratégias de diferenciação incluem marketing direcionado, parcerias, experiências personalizadas, práticas sustentáveis e atendimento personalizado. Entre os objetivos específicos, destacam-se a identificação das principais características dos produtos a serem comercializados, a análise do mercado relativo a produtos similares — incluindo a identificação dos clientes, fornecedores e
principais concorrentes —, a apresentação da estratégia de marketing e do enquadramento operacional , e a avaliação da política económico-financeira.
The business plan is an essential strategic document for the success of any enterprise, acting as a guide for decisions and necessary actions. A business plan is a document that describes a business opportunity, its development and expectations of success, covering aspects from the central idea to marketing and financial strategies. The business plan is an essential strategic document for the success of any enterprise, acting as a guide for decisions and necessary actions. It describes a business opportunity, its development and expectations of success, covering aspects ranging from the central idea to marketing and financial strategies. In the case of the Vinoteca in Montijo project, located in the Setúbal region, the focus is on wine tourism, a form of tourism which, as well as being increasingly popular around the world, has Portugal as one of its leading destinations. Wine tourism, or tourism related to wine, offers a unique experience that goes far beyond the simple appreciation of wines and stunning landscapes. It provides a rich immersion in the local wine culture and brings a host of health and well-being benefits, both physical and mental. By exploring wineries, taking part in tastings and learning about wine production, visitors are experiencing tourism that combines leisure, culture and health in a unique and enriching way. This is the basis for Vinoteca in Montijo, which seeks to offer an authentic, immersive experience focused on enhancing the wine culture of the Setúbal region. The project focuses on wine tourism in the Setúbal region, highlighting its tourism potential and wine culture. Vinoteca in Montijo, a wine tourism project in the Setúbal region, aspires to be a benchmark for excellence in customer experience, valorisation of local culture and promotion of sustainability. The mission is to offer authentic experiences to people over the age of 18, revealing the wine production process and the cultural traditions of the region. The values include excellence, hospitality, sustainability, respect and passion for the culture of Setubal. Vinoteca's strategic plan includes objectives such as increasing the client portfolio, revenue per client, brand visibility and obtaining sustainability certification. Differentiation strategies include targeted marketing, partnerships, personalised experiences, sustainable practices and personalised service. Specific objectives include identifying the main characteristics of the products to be commercialised, analysing the market for similar products - including identifying customers, suppliers and main competitors - presenting the marketing strategy and operational framework, and assessing the economic and financial policy.
The business plan is an essential strategic document for the success of any enterprise, acting as a guide for decisions and necessary actions. A business plan is a document that describes a business opportunity, its development and expectations of success, covering aspects from the central idea to marketing and financial strategies. The business plan is an essential strategic document for the success of any enterprise, acting as a guide for decisions and necessary actions. It describes a business opportunity, its development and expectations of success, covering aspects ranging from the central idea to marketing and financial strategies. In the case of the Vinoteca in Montijo project, located in the Setúbal region, the focus is on wine tourism, a form of tourism which, as well as being increasingly popular around the world, has Portugal as one of its leading destinations. Wine tourism, or tourism related to wine, offers a unique experience that goes far beyond the simple appreciation of wines and stunning landscapes. It provides a rich immersion in the local wine culture and brings a host of health and well-being benefits, both physical and mental. By exploring wineries, taking part in tastings and learning about wine production, visitors are experiencing tourism that combines leisure, culture and health in a unique and enriching way. This is the basis for Vinoteca in Montijo, which seeks to offer an authentic, immersive experience focused on enhancing the wine culture of the Setúbal region. The project focuses on wine tourism in the Setúbal region, highlighting its tourism potential and wine culture. Vinoteca in Montijo, a wine tourism project in the Setúbal region, aspires to be a benchmark for excellence in customer experience, valorisation of local culture and promotion of sustainability. The mission is to offer authentic experiences to people over the age of 18, revealing the wine production process and the cultural traditions of the region. The values include excellence, hospitality, sustainability, respect and passion for the culture of Setubal. Vinoteca's strategic plan includes objectives such as increasing the client portfolio, revenue per client, brand visibility and obtaining sustainability certification. Differentiation strategies include targeted marketing, partnerships, personalised experiences, sustainable practices and personalised service. Specific objectives include identifying the main characteristics of the products to be commercialised, analysing the market for similar products - including identifying customers, suppliers and main competitors - presenting the marketing strategy and operational framework, and assessing the economic and financial policy.
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Keywords
Bem-Estar Enoturismo Plano de Negócios Marketing Wellbeing Wine Tourism Business Plan