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O papel do enfoque de gestão na consolidação da estratégia empresarial
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Este artigo pretende reflectir sobre alguns dos traços que caracterizam as empresas do
sector de componentes para automóvel, nomeadamente sobre as inter-relações existentes
entre as estratégias empresariais e algumas das dimensões do enfoque de gestão (estrutura,
vantagens concorrenciais, produtos/processos, equipamentos/tecnologias). Para tal foi
aplicado um inquérito por questionário a 72 empresas. Os resultados sugerem que a
diferente conjugação das dimensões definidoras da gestão das empresas estão na origem de
dois modelos: um que inclui as empresas com estratégia assente na “inovação” e na
“qualidade”, e outro que inclui as empresas com estratégia assente nos “baixos custos”.
The present paper intends to make a reflection on some features of companies from automotive parts industry. Namely, the reflection will focus on the identification and characterization of relations between business strategies and some management focus (structure, competing advantages, products/processes, and equipment/technologies). The study covers 72 companies that filled a survey. Results suggest that the different conjugation of dimensions that define business management originate two models: the first includes companies with a strategy build upon innovation and quality while the other one includes companies with a strategy build upon low cost.
The present paper intends to make a reflection on some features of companies from automotive parts industry. Namely, the reflection will focus on the identification and characterization of relations between business strategies and some management focus (structure, competing advantages, products/processes, and equipment/technologies). The study covers 72 companies that filled a survey. Results suggest that the different conjugation of dimensions that define business management originate two models: the first includes companies with a strategy build upon innovation and quality while the other one includes companies with a strategy build upon low cost.
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Estratégias Enfoque de gestão Sector automóvel Strategies Management focus Automotive industry