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Estudo de caso da Cooperativa X: A importância do modelo de negócios sustentável
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Abstract(s)
O presente estudo assenta numa metodologia mista, tendo sido usada uma análise qualitativa, a qual teve como intenção conhecer a perceção dos produtores e consumidores sobre o modelo de negócio da Cooperativa X para reduzir o desperdício alimentar, tendo os dados sido recolhidos através de entrevista semiestruturada junto de 12 produtores. Foi também efetuado um estudo de análise quantitativa, no qual os dados foram recolhidos através de questionário numa amostra de 166 consumidores. Os resultados do estudo indicaram que sobre a perceção da eficácia do modelo de negócio da Cooperativa X entre produtores e consumidores não existem diferenças estatisticamente significativas, no entanto, os produtores revelaram uma perceção mais elevada. Foi também verificado que a sustentabilidade ambiental foi a vertente que teve um resultado mais significativo, comparativamente à sustentabilidade social e económica. De igual forma foi obtida uma correlação forte entre o modelo de negócio usado pela Cooperativa X e a diminuição do desperdício alimentar, indicando que os produtores acreditam que os consumidores estão cada vez mais conscientes da importância da sustentabilidade, especialmente entre os mais jovens, reconhecendo que este modelo contribui para a redução do desperdício alimentar e incentivando o desenvolvimento de práticas mais sustentáveis na região.
The present study employs a mixed methodology, utilising a qualitative analysis with the objective of elucidating the perceptions of producers and consumers regarding the food waste reduction business model of Cooperative X. Data was gathered through semi-structured interviews with 12 producers, followed by a quantitative analysis with data collected through a questionnaire from 166 consumers. The study results indicated that there were no statistically significant differences between the perceptions of the effectiveness of the Cooperative X business model held by producers and consumers. However, producers did present a higher score. Additionally, the results indicated that environmental sustainability had the most significant impact, in comparison to social and economic sustainability. Furthermore, a strong correlation was observed between Cooperative X's business model and food waste reduction. This suggests that producers perceive an increasing awareness of sustainability among consumers, particularly among younger individuals. They recognise that this model contributes to reducing food waste and encourages the development of more sustainable practices in the region.
The present study employs a mixed methodology, utilising a qualitative analysis with the objective of elucidating the perceptions of producers and consumers regarding the food waste reduction business model of Cooperative X. Data was gathered through semi-structured interviews with 12 producers, followed by a quantitative analysis with data collected through a questionnaire from 166 consumers. The study results indicated that there were no statistically significant differences between the perceptions of the effectiveness of the Cooperative X business model held by producers and consumers. However, producers did present a higher score. Additionally, the results indicated that environmental sustainability had the most significant impact, in comparison to social and economic sustainability. Furthermore, a strong correlation was observed between Cooperative X's business model and food waste reduction. This suggests that producers perceive an increasing awareness of sustainability among consumers, particularly among younger individuals. They recognise that this model contributes to reducing food waste and encourages the development of more sustainable practices in the region.
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Keywords
Sustentabilidade Economia circular Desperdício alimentar Plataformas de eficiência alimentar