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Publication
Entraves e incentivos ao desenvolvimento empresarial na fileira da agricultura biológica em Portugal
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.07 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A Agricultura Biológica é uma atividade que tem sentido um crescimento significativo a
nível mundial nos últimos anos. Portugal parece não estar, no entanto, a acompanhar este
ritmo.
Este projeto de investigação terá como objetivo aferir quais os principais entraves e
incentivos ao desenvolvimento empresarial da Agricultura Biológica em Portugal.
A metodologia proposta é qualitativa, com execução por via de um case-study que permita
estudar os pressupostos relacionados com a cultura, as políticas, a complexidade técnica dos
processos de produção, comportamento do consumidor e marketing bem como a distribuição
e comercialização.
A principal conclusão é que existem mais fatores a servir de entrave do que de incentivo
no que concerne ao desenvolvimento empresarial da Agricultura Biológica em Portugal.
Organic farming is an activity that has been going over a significant growth worldwide in recent years. Portugal does not seem to be keeping up with this rhythm, though. This investigation project has as a major goal to uncover which are the main barriers and stimulus towards business development of organic farming activity in Portugal. The proposed method is qualitative, through a case-study that will allow the investigation of the presuppositions related with cultural factors, policies, technical complexity of production processes, consumer behavior and marketing and also distribution and commercialization. The main finding is that there are more factors acting as barriers than as stimulus regarding business development of organic farming in Portugal.
Organic farming is an activity that has been going over a significant growth worldwide in recent years. Portugal does not seem to be keeping up with this rhythm, though. This investigation project has as a major goal to uncover which are the main barriers and stimulus towards business development of organic farming activity in Portugal. The proposed method is qualitative, through a case-study that will allow the investigation of the presuppositions related with cultural factors, policies, technical complexity of production processes, consumer behavior and marketing and also distribution and commercialization. The main finding is that there are more factors acting as barriers than as stimulus regarding business development of organic farming in Portugal.