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Plano de negócios SECURIS – Enhancing security together
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| 10.2 MB | Adobe PDF |
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Abstract(s)
Temos assistido a um desenvolvimento consistente e sem precedentes do Turismo nos últimos 7 anos, no mundo em geral e em Portugal em particular. O mesmo processo tem acontecido com as novas tecnologias de informação e comunicação (NTIC) nas duas últimas décadas, continuando a crescer exponencialmente o uso de smartphones e aplicações digitais que se revelam ferramen-tas preciosas para tornar a experiência de viajar, mais fácil, rica e segura. No entanto, para além do Turismo e da Tecnologia, também a criminalidade está a aumentar e os problemas de segu-rança no Turismo são cada vez mais um desafio a superar. A combinação entre soluções eletró-nicas móveis e a segurança no Turismo revela-se assim uma aposta com um futuro promissor.
O objetivo principal deste trabalho é a criação de uma empresa que desenvolve plataformas digi-tais para promover a segurança e o bem-estar de turistas e populações e recolher e tratar quanti-dades significativas de dados (big data) sobre segurança, que posteriormente pretendemos forne-cer a grandes empresas de turismo, segurança e de seguros. O público-alvo é constituído por di-ferentes gerações de consumidores, apostando-se no início de atividade da empresa nos millenni-als (jovens nascidos desde o início da década de 80 até meados da década de 90), devido aos seus hábitos de consumo associados à utilização de tecnologias móveis. Oferecemos uma solução fácil de usar e mais ampla e integradora do que as que estão atualmente no mercado, constituída por duas plataformas digitais complementares, uma para turistas - Destinos SECURIS - e outra para residentes locais - Comunidades SECURIS. Estas soluções contribuirão para uma imagem de marca de segurança dos destinos, proporcionando viagens mais seguras, maior conetividade e comunicação entre os utilizadores e entre estes e os diferentes intervenientes nos sistemas de emergência médica, proteção e segurança. A utilização dos dados gerados pelas plataformas Des-tinos SECURIS e Comunidades SECURIS poderá também ajudar a definir políticas regionais e nacionais de segurança no turismo e nas populações.
O projeto SECURIS dá resposta aos principais desafios e prioridades identificados pela UNWTO (2017a) para o Turismo: reforçar o papel das NTIC no Turismo, aumentar a sua segurança e sus-tentabilidade e produzir big data para apoiar decisões na área do turismo e segurança. A sua via-bilidade de mercado e a sustentabilidade económico-financeira encontram-se garantidas como o provam os resultados obtidos com a elaboração do plano de negócios.
We have witnessed a consistent and unprecedented development of Tourism in the world and in particular Portugal in the last 7 years. The same process has happened with new information and communication technologies (ICT) in the last two decades, and the use of smartphones and digital applications continues to grow exponentially, which prove to be precious tools to make traveling experience easier, richer and safer. However, in addition to Tourism and Technology, crime is also increasing and tourism security problems are becoming a greater challenge to overcome. The combination of mobile electronic solutions and security in Tourism is thus a bet with a promising future. The main objective of this project is the creation of a company that develops digital platforms to promote the safety and well-being of tourists and populations and to collect and processes signi-ficant amounts of security data (big data), which will then later be intended to provide it to large tourism, security, and insurance companies. The target market is made up of different generations of consumers, mainly on millennials (young people born from the early 80's until the mid 90's), in the initial phase of the company, due to their consumption habits associated with the use of mobile technologies. We offer an easy-to-use, broader and more inclusive solution than those currently on the market, consisting of two complementary digital platforms, one for tourists - SECURIS Destinations - and another for local residents - SECURIS Communities. These soluti-ons will contribute to being the main brand of destination security, providing safer travel, greater connectivity, and communication between users and between different medical, safety and secu-rity systems agencies. The use of data generated by the SECURIS Destinations and SECURIS Communities platforms can also help to define regional and national security policies in tourism and in populations. The SECURIS project addresses the key challenges and priorities identified by UNWTO (2017a) for Tourism: enhancing the role of NICT in Tourism, enhancing its security and sustainability, and producing big data to support tourism and security decisions. Its market viability and econo-mic-financial sustainability are guaranteed as evidenced by the results obtained with the prepara-tion of the business plan.
We have witnessed a consistent and unprecedented development of Tourism in the world and in particular Portugal in the last 7 years. The same process has happened with new information and communication technologies (ICT) in the last two decades, and the use of smartphones and digital applications continues to grow exponentially, which prove to be precious tools to make traveling experience easier, richer and safer. However, in addition to Tourism and Technology, crime is also increasing and tourism security problems are becoming a greater challenge to overcome. The combination of mobile electronic solutions and security in Tourism is thus a bet with a promising future. The main objective of this project is the creation of a company that develops digital platforms to promote the safety and well-being of tourists and populations and to collect and processes signi-ficant amounts of security data (big data), which will then later be intended to provide it to large tourism, security, and insurance companies. The target market is made up of different generations of consumers, mainly on millennials (young people born from the early 80's until the mid 90's), in the initial phase of the company, due to their consumption habits associated with the use of mobile technologies. We offer an easy-to-use, broader and more inclusive solution than those currently on the market, consisting of two complementary digital platforms, one for tourists - SECURIS Destinations - and another for local residents - SECURIS Communities. These soluti-ons will contribute to being the main brand of destination security, providing safer travel, greater connectivity, and communication between users and between different medical, safety and secu-rity systems agencies. The use of data generated by the SECURIS Destinations and SECURIS Communities platforms can also help to define regional and national security policies in tourism and in populations. The SECURIS project addresses the key challenges and priorities identified by UNWTO (2017a) for Tourism: enhancing the role of NICT in Tourism, enhancing its security and sustainability, and producing big data to support tourism and security decisions. Its market viability and econo-mic-financial sustainability are guaranteed as evidenced by the results obtained with the prepara-tion of the business plan.
Description
Keywords
Turismo Tecnologia Segurança Plano de negócios Plataformas digitais Tourism Technology Security Business plan Digital platforms