Loading...
Publication
Efacec: Relatório de Estágio
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.52 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
No âmbito do Mestrado em Gestão e Estratégia Empresarial, foi proposto aos mestrandos,
a seleção de um método de avaliação para a finalização do curso. Deste modo, entre as
unidades curriculares; Dissertação/Projeto/Estágio defini como ferramenta para a minha
avaliação final, a realização de um estágio curricular com a respetiva entrega de um
relatório.
O Relatório de Estágio em questão esteve sob a orientação científica da Senhora Prof.ª
Doutora Maria do Carmo Leal, da Universidade Europeia. O mesmo foi elaborado numa
diretriz comercial, mais concretamente na relação empresa-cliente, identificando a
importância das estratégias do Marketing Estratégico numa vertente industrial.
Neste caso, a empresa que me acolheu como estagiária foi a Efacec Portugal. Uma
entidade de referência nos ramos, da Energia, Ambiente e Indústria e Mobilidade Elétrica.
Uma grande oportunidade por mim abraçada.
O processo do estágio curricular teve início dia 06 de novembro de 2017, com data de
fim a 30 de janeiro de 2018, numa das infraestruturas da Efacec, no polo da Arroteia, no
Porto.
In the scope of the master’s in management and Business Strategy, it was proposed to the masters, the selection of an evaluation method for the completion of the course. Thus, between curricular units; Dissertation / Project / Internship, defined as a tool for my final evaluation, the accomplishment of a curricular internship with the respective delivery of a report. The Traineeship Report in question was under the scientific guidance of Prof. Maria Leal, from the European University. The same was elaborated in a commercial guideline, more concretely in the company-client relationship, identifying the importance of Strategic Marketing strategies in an industrial area. The company mentioned above, who welcomed me as an intern was Efacec Portugal. An entity of reference in the fields of Energy, Environment and Industry, and, Electric Mobility. A great opportunity for me to embrace. The curricular internship process began on November 6, 2017, with an expected end date of January 30, 2018, at Arroteia, Porto, on Efacec infrastructures.
In the scope of the master’s in management and Business Strategy, it was proposed to the masters, the selection of an evaluation method for the completion of the course. Thus, between curricular units; Dissertation / Project / Internship, defined as a tool for my final evaluation, the accomplishment of a curricular internship with the respective delivery of a report. The Traineeship Report in question was under the scientific guidance of Prof. Maria Leal, from the European University. The same was elaborated in a commercial guideline, more concretely in the company-client relationship, identifying the importance of Strategic Marketing strategies in an industrial area. The company mentioned above, who welcomed me as an intern was Efacec Portugal. An entity of reference in the fields of Energy, Environment and Industry, and, Electric Mobility. A great opportunity for me to embrace. The curricular internship process began on November 6, 2017, with an expected end date of January 30, 2018, at Arroteia, Porto, on Efacec infrastructures.
Description
Keywords
CRM Efacec Estratégica Gestão Marketing industrial