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Plataforma digital para fortalecer o associativismo desportivo
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Este projeto profissional apresenta o desenvolvimento de uma plataforma digital colaborativa para o desporto no concelho de Matosinhos, concebida com o objetivo de fortalecer o associativismo desportivo local. A iniciativa procurou responder à necessidade de melhorar a comunicação entre clubes desportivos, a Câmara Municipal de Matosinhos e a Matosinhos Sport, promovendo maior visibilidade, transparência e reconhecimento do mérito desportivo. O projeto seguiu uma abordagem prática e iterativa, assente nos princípios do Design Thinking e em metodologias participativas. Através de fases de diagnóstico, conceção, prototipagem e testes de usabilidade, foi desenvolvido um protótipo funcional de aplicação móvel que integra funcionalidades como a divulgação de eventos, a valorização de atletas e equipas e a gestão descentralizada de conteúdos. Os resultados confirmam a pertinência da solução proposta, demonstrando a sua capacidade para apoiar a comunicação, a participação e o envolvimento da comunidade desportiva. Ao mesmo tempo, foram identificados desafios relacionados com a literacia digital e a capacitação institucional, fundamentais para a sustentabilidade futura de projetos desta natureza. Este trabalho constitui, assim, um contributo concreto para a modernização da gestão desportiva municipal, explorando o potencial das tecnologias digitais como instrumentos de proximidade, colaboração e desenvolvimento comunitário.
This professional project presents the development of a digital collaborative platform for sports in the municipality of Matosinhos, designed to strengthen local sports associations. The initiative aimed to address the need to improve communication between sports clubs, Matosinhos City Council, and Matosinhos Sport, promoting greater visibility, transparency, and recognition of sporting achievements. The project followed a practical and iterative approach, based on Design Thinking principles and participatory methodologies. Through stages of diagnosis, design, prototyping, and usability testing, a functional prototype of a mobile application was developed, integrating features such as event dissemination, recognition of athletes and teams, and decentralized content management. The results confirm the relevance of the proposed solution, demonstrating its potential to support communication, participation, and engagement within the sports community. At the same time, challenges related to digital literacy and institutional capacity were identified, which are essential for the future sustainability of such initiatives. This project therefore provides a concrete contribution to the modernization of municipal sports management, exploring the potential of digital technologies as tools for proximity, collaboration, and community development.
This professional project presents the development of a digital collaborative platform for sports in the municipality of Matosinhos, designed to strengthen local sports associations. The initiative aimed to address the need to improve communication between sports clubs, Matosinhos City Council, and Matosinhos Sport, promoting greater visibility, transparency, and recognition of sporting achievements. The project followed a practical and iterative approach, based on Design Thinking principles and participatory methodologies. Through stages of diagnosis, design, prototyping, and usability testing, a functional prototype of a mobile application was developed, integrating features such as event dissemination, recognition of athletes and teams, and decentralized content management. The results confirm the relevance of the proposed solution, demonstrating its potential to support communication, participation, and engagement within the sports community. At the same time, challenges related to digital literacy and institutional capacity were identified, which are essential for the future sustainability of such initiatives. This project therefore provides a concrete contribution to the modernization of municipal sports management, exploring the potential of digital technologies as tools for proximity, collaboration, and community development.
Descrição
Palavras-chave
Associativismo desportivo Plataformas colaborativas Comunicação digital Experiência do utilizador Design thinking Gestão municipal do desporto