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Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector

2020Journal article Open access
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dc.contributor.authorVieira, Jorge
dc.contributor.authorFrade, Rui
dc.contributor.authorAscenso, Raquel
dc.contributor.authorPrates, Inês
dc.contributor.authorMartinho, Filipa
dc.date.accessioned2022-01-31T15:16:16Z
dc.date.available2022-01-31T15:16:16Z
dc.date.issued2020
dc.description.abstractIn recent years, tourism has experienced remarkable growth worldwide. This sector is rapidly becoming the main export activity and the most important source of GDP growth in several countries. In Portugal, it represented around 19.7% of exports in 2019. The internet and online platforms contributed decisively to this growth. Generation Z already represents a considerable portion of society and, in the coming years, will become the central consumer segment. With this research, we intend to identify the key factors in the decision to purchase online, in Generation Z individuals, in the Portuguese tourism sector. We carried out a characterization of the sector, a bibliographic review and the identification of key variables. We applied a structured questionnaire to a sample of 233 individuals aged between 10 and 25 years. Subsequently, the data were processed using descriptive methodologies and association tests between variables. The key factors in the decision to purchase tourism products/services in Generation Z are Trust, Price, the use of aggregating websites, WOM/EWOM, the Offer of products/services online and the Online experience. In the opposite direction, it was given less importance to Convenience, Reviews on tourism websites, Tourism Advertising, Social networking and the possibility of Canceling the reservation. This study allows us to establish the bases for future research, to help researchers to understand Generation Z consumption habits.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/admsci10040103pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.26/39101
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectgeneration Zpt_PT
dc.subjecte-commercept_PT
dc.subjecttourismpt_PT
dc.titleGeneration Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sectorpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue4pt_PT
oaire.citation.startPage103pt_PT
oaire.citation.titleAdministrative Sciencespt_PT
oaire.citation.volume10pt_PT
person.familyNameVieira
person.familyNameRobalo Frade
person.familyNameLopes Ascenso
person.familyNameMartinho
person.givenNameJorge
person.givenNameRui Manuel
person.givenNameLoide Raquel
person.givenNameFilipa
person.identifier1292729
person.identifier.ciencia-idAA10-70E4-D287
person.identifier.ciencia-id2C12-4697-3B08
person.identifier.ciencia-id4416-D5EB-93F9
person.identifier.ciencia-id1D1F-E5C3-2200
person.identifier.orcid0000-0001-5755-4264
person.identifier.orcid0000-0003-4727-0940
person.identifier.orcid0000-0002-9341-6149
person.identifier.orcid0000-0002-8089-9831
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication831f7297-1c78-4c5d-acf0-0faedfbf3755
relation.isAuthorOfPublication8338e23d-402d-4db9-8af2-fc18d7c5ef38
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relation.isAuthorOfPublication.latestForDiscoveryd8087908-eba7-4a26-a51c-334f709500b9

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