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Publication
Criação de um empreendimento de turismo em espaço rural na Ilha de S. Miguel – Açores
| Name: | Description: | Size: | Format: | |
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| 4.12 MB | Adobe PDF |
Abstract(s)
Os Açores são um território periférico insular de pequena dimensão no qual o turismo tem vindo a ganhar um peso crescente na economia e sociedade. Este é um destino muito particular, com uma imagem muito focada na autenticidade e no turismo de natureza, pelo que a criação de unidades de alojamento de pequena dimensão e integradas na paisagem, tradição e cultura açorianas é um elemento estruturante no desenvolvimento do turismo na região.
Tendo por base as tendências do mercado, as potencialidades do destino, a evolução do turismo na região e as caraterísticas do turismo em espaço rural (TER), procurou-se com este trabalho analisar se existe mercado e viabilidade económico-financeira para a criação de um empreendimento TER na ilha de São Miguel.
A metodologia deste trabalho assenta em entrevistas empíricas feitas a um conjunto de especialistas em turismo e em TER, a proprietários de TER e a proprietários de outras tipologias. Estas entrevistas serviram para perceber a opinião dos stakeholders em relação ao conceito de TER e ter a perceção do caminho que será percorrido pelo turismo dos Açores no futuro e consequentemente apurar a pertinência de se fazer um investimento neste negócio. Foi elaborado ainda um plano de negócios para concluir sobre a viabilidade económico-financeira do projeto que se pretende implementar.
As conclusões retiradas das entrevistas aos principais stakeholders e o rumo adotado pelas políticas regionais na condução do turismo dos Açores para princípios de sustentabilidade e de proteção do meio ambiente permitem concluir que existe mercado para investir em TER em São Miguel. Os resultados obtidos no plano de negócios, com um VAL de 1 564 472€, uma TIR de 31,04% e um Pay back period de 4 anos, na perspetiva do pós-financiamento, mostram que o projeto tem viabilidade económico-financeira.
The Azores are a small peripherical insular territory in which tourism has gained a growing economic and social weight. It is a very particular destination, focused on authenticity and nature tourism, and as such the creation of small dimension accommodation units, blended in the Azorean landscape, traditions and culture are a structuring element on the tourism development in the region. Based on market tendencies, the destination’s potential, the touristic evolution of the region and the rural tourism, this work’s focus is to evaluate whether there is a market and economic and financial viability for the creation of a rural tourism venture on the São Miguel island. This work’s methodology is based on empirical interviews to a group of tourism and rural tourism specialists, rural tourism owners and owners of touristic enterprises with different typologies. These interviews were useful to understand the stakeholder’s opinion concerning the rural tourism concept, the path to be followed by Azorean tourism in a near future and in consequence to evaluate the relevance of investing on this business. Also, a business plan was drawn in order to conclude on the economic and financial viability of this project. The conclusions drawn from the interviews to the main stakeholders and the course taken by the regional politics on driving the Azorean tourism towards principles of sustainability and environmental preservation, lead us to believe that there is a market to invest in rural tourism in São Miguel and the results obtained in the business plan, with a NPV 1 564 472€ of and a IRR of 31,04%, and a payback period of 4 years, from the post-financing perspective, show that the project has economic and financial viability.
The Azores are a small peripherical insular territory in which tourism has gained a growing economic and social weight. It is a very particular destination, focused on authenticity and nature tourism, and as such the creation of small dimension accommodation units, blended in the Azorean landscape, traditions and culture are a structuring element on the tourism development in the region. Based on market tendencies, the destination’s potential, the touristic evolution of the region and the rural tourism, this work’s focus is to evaluate whether there is a market and economic and financial viability for the creation of a rural tourism venture on the São Miguel island. This work’s methodology is based on empirical interviews to a group of tourism and rural tourism specialists, rural tourism owners and owners of touristic enterprises with different typologies. These interviews were useful to understand the stakeholder’s opinion concerning the rural tourism concept, the path to be followed by Azorean tourism in a near future and in consequence to evaluate the relevance of investing on this business. Also, a business plan was drawn in order to conclude on the economic and financial viability of this project. The conclusions drawn from the interviews to the main stakeholders and the course taken by the regional politics on driving the Azorean tourism towards principles of sustainability and environmental preservation, lead us to believe that there is a market to invest in rural tourism in São Miguel and the results obtained in the business plan, with a NPV 1 564 472€ of and a IRR of 31,04%, and a payback period of 4 years, from the post-financing perspective, show that the project has economic and financial viability.
Description
Keywords
Turismo em Espaço Rural (TER) Açores Sustentabilidade Plano de negócios Rural tourism Azores Sustainability Business plan