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Role of Social Media Marketing in Building CauseOriented Campaigns

2023-10-09Journal article Open access
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dc.contributor.authorRiachi, Alfred
dc.date.accessioned2023-11-27T20:05:28Z
dc.date.available2023-11-27T20:05:28Z
dc.date.issued2023-10-09
dc.description.abstractThis study investigates the intricate interplay between social media marketing strategies and the success of cause-oriented campaigns. Focusing on the Lebanese context, the research examines how Audience Engagement, Content Strategy, and Influencer Collaboration impact the effectiveness of cause-oriented programs. A quantitative approach is employed, with data collected through an online survey distributed to over 100 respondents in Lebanon. The analysis employs regression analysis to explore the relationships between the predictors and the outcome variable. The findings underscore the pivotal role of Audience Engagement, well-crafted Content Strategies, and strategic collaboration with Influencers in driving the success of cause-oriented campaigns. While shedding light on these critical factors, the study also reveals the limitations and challenges associated withimplementing such campaigns in the Lebanese context. The insights from this research contribute to a deeper understanding of the dynamics involved in leveraging social media marketing for causeoriented initiatives, offering practical recommendations for practitioners in the field.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRiachi, A. (2022). Role of Social Media Marketing in Building Cause-Oriented Campaigns. Dutch Journal of Finance and Management, 5(2), 23417. https://doi.org/10.55267/djfm/13769pt_PT
dc.identifier.doihttps://doi.org/10.55267/djfm/13769pt_PT
dc.identifier.issn2542-4750
dc.identifier.urihttp://hdl.handle.net/10400.26/48107
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIADITI Editionspt_PT
dc.relation.publisherversionhttps://www.djfm-journal.com/article/role-of-social-media-marketing-in-building-cause-oriented-campaigns-13769pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectAudience Engagementpt_PT
dc.subjectContent Strategypt_PT
dc.subjectInfluencerspt_PT
dc.subjectOriented Programspt_PT
dc.titleRole of Social Media Marketing in Building CauseOriented Campaignspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlacePortugalpt_PT
oaire.citation.issue2pt_PT
oaire.citation.titleDutch Journal of Finance and Managementpt_PT
oaire.citation.volume5pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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