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Publication
O perfil dos visitantes e turistas dos Centros de Informação da Rota do Românico
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Abstract(s)
Este artigo analisa o perfil dos visitantes e turistas dos centros de informação turísticos do projeto Rota do Românico para que se conheça, em particular, quem visita estes espaços informativos e a Rota do Românico, no geral. Os dados quantitativos que servem de base a este estudo demonstram que, desde 2013, os fluxos de entradas nos centros de informação estão a decrescer e que a maioria dos visitantes e turistas são locais e dos concelhos vizinhos ao projeto. Os turistas estrangeiros têm pouca expressão quantitativa. Concluiu-se que o impacto da Rota do Românico é ainda muito regional, sendo necessárias mais ações promocionais e de divulgação para captar novos visitantes e turistas, procurando ganhar uma outra projeção, acima da regional. Uma nova aposta nos centros de informação é recomendável para receber quem visita os monumentos do projeto e para divulgar o património românico e turístico da região.
This article analyzes the profile of visitors and tourists of the tourist information centers of the Route of the Romanesque project, so that one can get to know in particular those who visit these information spaces and the Route of the Romanesque in general. The quantitative data that underlie this study show that, since 2013, inflows in information centers are declining and that the majority of visitors and tourists are local and neighboring municipalities to the project. Foreign tourists have little quantitative expression. It was concluded that the impact of the Route of the Romanesque is still very regional, and more promotional and publicity actions are required to attract new visitors and tourists, seeking to win another projection, above the regional one. A new bet in the information centers is recommended to receive those who visit the monuments of the project and to promote the romanesque and tourist heritage of the region.
This article analyzes the profile of visitors and tourists of the tourist information centers of the Route of the Romanesque project, so that one can get to know in particular those who visit these information spaces and the Route of the Romanesque in general. The quantitative data that underlie this study show that, since 2013, inflows in information centers are declining and that the majority of visitors and tourists are local and neighboring municipalities to the project. Foreign tourists have little quantitative expression. It was concluded that the impact of the Route of the Romanesque is still very regional, and more promotional and publicity actions are required to attract new visitors and tourists, seeking to win another projection, above the regional one. A new bet in the information centers is recommended to receive those who visit the monuments of the project and to promote the romanesque and tourist heritage of the region.
Description
Keywords
Rota do Românico Centros de informação turísticos Touring Cultural Turistas (perfil)
Citation
COSTA, Joaquim Luís - O perfil dos visitantes e turistas dos centros de informação da Rota do Românico. Tourism and Hospitality International Journal. Vol.9, nº1 (2017), pp. 72-87.
Publisher
THIJ – Tourism and Hospitality International Journal