Publication
How to prevent verbal violence in football stadiums: creation of a social marketing plan for Sporting Clube de Portugal
| dc.contributor.advisor | Ampudia de Haro, Fernando | |
| dc.contributor.author | Pinhal, Carlos André Gabriel do | |
| dc.date.accessioned | 2019-01-31T17:56:19Z | |
| dc.date.available | 2019-01-31T17:56:19Z | |
| dc.date.issued | 2018-11 | |
| dc.description.abstract | Hoje em dia, o futebol desempenha um papel vital na nossa sociedade, pois é o desporto mais praticado e consumido no mundo. Este desporto tem a particularidade de criar laços emocionais entre o desporto em si e seus adeptos. No entanto, ao longo dos anos, essa conexão emocional entre o futebol e seus adeptos tem sido um grande problema, a violência, especialmente o abuso verbal. Com este trabalho, procuramos entender quais são os motivos da violência no futebol, qual o impacto e quais as iniciativas para combatê-lo. Após estudar alguns tópicos relacionados à violência verbal no futebol, este trabalho enfocará o aspecto do marketing social e da responsabilidade social corporativa das instituições e clubes de futebol, a fim de nos fornecer uma certa tipologia sobre como prevenir a violência verbal nos estádios de futebol. O objectivo deste trabalho será criar um plano de marketing social para o Sporting Clube de Portugal, para prevenir abusos verbais no estádio do clube. | pt_PT |
| dc.description.abstract | Nowadays, football plays a vital role in our society as it is the most practiced and consumed sport in the world. This sport has the particularity of creating emotional links between the sport itself and its supporters. However, over the years this emotional connection between football and its supporters has been a major problem, violence, especially verbal abuse. With this work, we seek to understand what are the reasons for violence in football, what is the impact and what are the initiatives to fight against it. After studying some topics related to verbal violence in football, this work will focus on the aspect of social marketing and the corporate social responsibility of football institutions and clubs in order to give us a certain typology on how to prevent verbal violence in football stadiums. The purpose of this work will be to create a social marketing plan for the Sporting Clube de Portugal to prevent verbal abuse in the club stadium. | pt_PT |
| dc.identifier.tid | 202163296 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/26008 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Violência no futebol | pt_PT |
| dc.subject | Marketing Social | pt_PT |
| dc.subject | Sporting Clube de Portugal | pt_PT |
| dc.subject | Projeto de mestrado | pt_PT |
| dc.title | How to prevent verbal violence in football stadiums: creation of a social marketing plan for Sporting Clube de Portugal | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.grantor | Instituto de Arte, Design e Empresa - Universitário | |
| thesis.degree.name | Design e Publicidade | pt_PT |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- Carlos Pinhal How to prevent verbal violence in football stadiums.pdf
- Size:
- 2.75 MB
- Format:
- Adobe Portable Document Format
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.85 KB
- Format:
- Item-specific license agreed upon to submission
- Description: