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Publication
Empreendedorismo e desenvolvimento regional: o caso “DNA Cascais”
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Advisor(s)
Abstract(s)
Os conceitos de empreendedorismo e desenvolvimento regional são pouco
consensuais, em termos académicos. Pretendemos, por isso, através da revisão da literatura,
contribuir para a sua clarificação, escalpelizando, ainda, a sua interdependência. O objetivo
central deste artigo é a descrição e análise do caso “DNA Cascais”, que coloca na prática a
interligação entre o empreendedorismo e o desenvolvimento local, ao mesmo tempo que se
discutem as razões porque se pode considerar um exemplo de boas práticas no plano nacional
e até internacional. A DNA Cascais é uma agência de promoção e desenvolvimento do
empreendedorismo em geral, dirigida ao concelho de Cascais, que incide particularmente no
empreendedorismo jovem e no empreendedorismo social. No que respeita ao âmbito de
atuação, além de todos os serviços de apoio conducentes à criação de empresas, importa
realçar a educação para o empreendedorismo, incidindo sobre os jovens (a idade é crítica para
a aquisição/alteração de valores) e sobre os professores. A sigla DNA (Desenvolvimento de
Novas Atitudes) reflete o carácter multifacetado da sua intervenção remetendo não apenas
para os resultados (criação de empresas), mas muito particularmente para o processo
(formação, apoio e mitigação de riscos). A sua criação teve duas motivações: a primeira
relacionada com uma falha de mercado no apoio a empreendedores e, a segunda, com a
necessidade de dar resposta a níveis de desemprego elevados, especialmente entre os jovens.
O principal fator diferenciador do DNA é constituir uma resposta integrada à problemática do
empreendedorismo, denominado “ecossistema empreendedor”, premiado em termos
nacionais e europeus e que será devidamente detalhado. Os resultados dos diferentes
projetos revelam já um impacto significativo no desenvolvimento local não só pelo número de
actores locais envolvidos, mas também pelos resultados das empresas criadas, que permitem
antever já o retorno do investimento realizado e, ainda, pela visibilidade do projecto tanto a
nível nacional como internacional. Trata se, pois, de um caso ilustrativo da relação entre
empreendedorismo e desenvolvimento local, em que se aposta na concretização de ideias da
população local e na criação de uma atitude mais favorável ao empreendedorismo, atuando
sobre os valores da população mais jovem que, além dos resultados já alcançados,
presumimos terá repercussões significativas a médio/longo prazo.
Palavras chave: empreendedorismo, desenvolvimento local, ecossistema empreendedor,
criação de novas atitudes
Generally speaking, entrepreneurship and regional development are two concepts that are oftenmisunderstood. In this sense, the purpose of the literature review is toprovide a better understanding of these two concepts which are deeply related and interdependent. This article aims at providing further clarification on these two concepts, focusing on a case study named as “DNACascais”. In terms of local development, “DNA Cascais” is considered to be a role model forlocal development in Portugal and also abroad, acting as a liaison between local developmentand entrepreneurship. “DNA Cascais” refers to a anagency aiming at the promotion and development of entrepreneurship, with a focus on youth and social entrepreneurshipdeveloped in the city of Cascais, Portugal. Apart from all supporting services related to the creation ofenterprises, it also contribute to provide a better understanding of entrepreneurship toboth young people and teachers, since these are more open to new ideas. The acronym “DNA”(or NAD) which refers to “New AttitudesDevelopment”, pretends to be goal orientedthrough the creation of enterprise although it also follow up the whole process (orientation, support and risk management). Its creation came from, a lack of support to entrepreneurs andother business developers that wanted to start their own business. Also the high unemployment rates and the actual economic context led to a need of exploring new ways of developing ideas and business projects, and then create jobs. What makes DNA different is thefact that it approaches entrepreneurship as an interdependent network, known as “entrepreneur ecosystem”, which has been rewarded as a case study both within the country andinternationally. The outcomes from the different projects reveal that asignificant impact has beennoticed in the local development, not only because of the actors involved on this project but also for the financial results of the enterprises already created, which enhances its imageand support the viability of this project. Briefly, this case will explore the relation betweenentrepreneurship and local development, based on preliminary ideas from the locals and thecreation of a better attitude in relation to entrepreneurship, focused on the youth, which willreflect on long term results.
Generally speaking, entrepreneurship and regional development are two concepts that are oftenmisunderstood. In this sense, the purpose of the literature review is toprovide a better understanding of these two concepts which are deeply related and interdependent. This article aims at providing further clarification on these two concepts, focusing on a case study named as “DNACascais”. In terms of local development, “DNA Cascais” is considered to be a role model forlocal development in Portugal and also abroad, acting as a liaison between local developmentand entrepreneurship. “DNA Cascais” refers to a anagency aiming at the promotion and development of entrepreneurship, with a focus on youth and social entrepreneurshipdeveloped in the city of Cascais, Portugal. Apart from all supporting services related to the creation ofenterprises, it also contribute to provide a better understanding of entrepreneurship toboth young people and teachers, since these are more open to new ideas. The acronym “DNA”(or NAD) which refers to “New AttitudesDevelopment”, pretends to be goal orientedthrough the creation of enterprise although it also follow up the whole process (orientation, support and risk management). Its creation came from, a lack of support to entrepreneurs andother business developers that wanted to start their own business. Also the high unemployment rates and the actual economic context led to a need of exploring new ways of developing ideas and business projects, and then create jobs. What makes DNA different is thefact that it approaches entrepreneurship as an interdependent network, known as “entrepreneur ecosystem”, which has been rewarded as a case study both within the country andinternationally. The outcomes from the different projects reveal that asignificant impact has beennoticed in the local development, not only because of the actors involved on this project but also for the financial results of the enterprises already created, which enhances its imageand support the viability of this project. Briefly, this case will explore the relation betweenentrepreneurship and local development, based on preliminary ideas from the locals and thecreation of a better attitude in relation to entrepreneurship, focused on the youth, which willreflect on long term results.
Description
Comunicação apresentada no 14.º Workshop APDR – Empreendedorismo e Desenvolvimento Regional
Keywords
Empreendedorismo Desenvolvimento local Ecossistema empreendedor Criação de novas atitudes Entrepreneurship Local development Entrepreneur ecosystem New attitudes