Disrupt!Canvas: a template for sketching and assessing potentially disruptive business

Ruco, Alexandre Crespo

http://hdl.handle.net/10400.26/39010

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Authors

Ruco, Alexandre Crespo

Advisor(s)

Abreu, Maria Madalena Eça Guimarães de

Barbosa, Maria de Belém da Conceição Ferreira

Abstract(s)

The capacity to predict and explore market demands is critical for the creation and surveillance of startups. In Europe, this factor is even more relevant: due to the gap between scientific production and the economic application of innovations. The main criteria adopted by Program Horizon 2020, an initiative to fight that gap, to select high potential startups, is the capacity of the new business to gain scale in demand by originating market opportunities through technology and innovative business models, creating uncontested market spaces. There is a set of business design tools available for entrepreneurs. The new design tool this project delivers has a specific value proposition: the focus on a startup potential for disruption. By studying the aspects of the disruptive potential, through literature review and analysis of existing cases, followed by collective creation, and supported by a sequence of feedback loops, this project has identified the core factors and organized than in the form of a new management tool. The Disrupt!Canvas is a template created to be used to sketch and assess new startups or startup ideas. The template is based on the core factors for disrupt potential, as follows. The relevance of the problem to be addressed; characteristics of the existing market (dispersion of the incumbents and connections between them, the inefficiency of existing solutions, and entry barriers); feasibility and scalability of a new solution (competencies of the team, potential to create value by connecting actors, and to capture portions of this value, and investment needs); and the relevance the market could achieve, thanks to the entrance of new users and producers. These are the factors to make the offer-based entry barriers irrelevant; and to address relevant problems in more efficient, inclusive, and sustainable ways.