Impact of a detailing restriction policy on prescription behavior

Valente, António José Carreira

Publication

Impact of a detailing restriction policy on prescription behavior

2020-05-29Doctoral thesis

datacite.subject.fos	Ciências Sociais::Economia e Gestão	pt_PT
dc.contributor.advisor	Saur-Amaral, Irina
dc.contributor.advisor	Gonçalves, Fernando
dc.contributor.author	Valente, António José Carreira
dc.date.accessioned	2020-10-07T15:00:17Z
dc.date.available	2020-10-07T15:00:17Z
dc.date.issued	2020-05-29
dc.description.abstract	In the pharmaceutical industry, physicians control more than four fifths of health care expenditures, situation leading to a high investment of the pharmaceutical companies in marketing, aiming to influence phsyicians in their prescription behavior. Marketing-related factors influencing prescription behavior include detailing and detailing ceilings are a form of government-imposed regulation on companies’ promotion. Counterfactual simulations made by previous researchers suggest that a detailing ceiling may have a negative effect on drugs sales. Our thesis focuses on the impact of detailing ceilings on physicians’ prescription behavior, contributing to this stream of research. We used a mixed method approach, starting with a quantitative phase using a time series of drug sales and promotion investments (IQVIA). We used four models applied by Leeflang & Wieringa (2010) and applied seven other models to 18 products in four markets. We performed a series break test on detailing elasticities (before and after the ceiling). We then made 20 in-depth interviews with officers from the pharmaceutical market, to understand the quantitative results.	pt_PT
dc.identifier.tid	101559240	pt_PT
dc.identifier.uri	http://hdl.handle.net/10400.26/33493
dc.language.iso	eng	pt_PT
dc.subject	Detailing	pt_PT
dc.subject	Pharmaceutical promotion	pt_PT
dc.subject	Prescription	pt_PT
dc.subject	Detailing ceiling	pt_PT
dc.subject	Pharmaceutical policy	pt_PT
dc.subject	Lifesciences marketing	pt_PT
dc.title	Impact of a detailing restriction policy on prescription behavior	pt_PT
dc.type	doctoral thesis
dspace.entity.type	Publication
rcaap.rights	openAccess	pt_PT
rcaap.type	doctoralThesis	pt_PT
thesis.degree.grantor	Universidade Europeia
thesis.degree.name	Doutoramento em Gestão	pt_PT