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Publication
Planeamento e impactos de eventos: o caso do Carnaval de Torres Vedras
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| 4.91 MB | Adobe PDF |
Authors
Abstract(s)
O turismo é um setor de atividade cada vez mais importante na sociedade atual, uma vez que
contribui para o desenvolvimento socioeconómico e cultural das regiões e localidades que nele
apostam. Neste contexto, os eventos desempenham um papel crucial porque são diversificados,
dinâmicos, atraem vários públicos e podem ser realizados em quase todas as localidades ou
regiões.
Como fator essencial do crescimento deste fenómeno, que é global, surgem os eventos de
animação turística e cultural que, associados à herança cultural e patrimonial existente nos
destinos turísticos, fomentam a economia e a competitividade, preservam e difundem o
património cultural e tradicional e atraem investimento, contribuindo, assim, para a promoção e
sustentabilidade de um destino e para a preservação da sua identidade cultural.
O presente relatório debruça-se sobre o Carnaval de Torres Vedras, como estudo de caso, uma
vez que é um evento cultural de grande abrangência e imagem de marca do concelho de Torres
Vedras, que tem impactos bastante significativos, a nível económico, social e cultural.
Este relatório tem como principal objetivo analisar e avaliar as diferentes fases de planeamento e
gestão do evento Carnaval de Torres Vedras e analisar os seus impactos. Recorreu-se à pesquisa
bibliográfica e documental, à observação direta no terreno, à aplicação de entrevistas aos
responsáveis pela organização do evento e à aplicação de um inquérito por questionário submetido
à população em geral como métodos de investigação.
Nowadays tourism is an increasingly important sector in society since it contributes to the socioeconomic and cultural development of a region. In this context, events play a crucial role because they are diversified and dynamic, they attract a wide range of audiences and they may take place almost everywhere. As an essential factor of the growth of this global phenomenon, tourism and cultural entertainment events have risen, associated with the cultural and patrimony heritage of tourism destinations that promote the economy and competitiveness, besides preserving and disseminating the cultural and traditional heritage, attracting investment and further contributions to the promotion and sustainability of a destination, as well as helping the preservation of its cultural identity. This report focuses on the Carnival of Torres Vedras as a case study, which is a far-reaching cultural event and the brand image of the municipality of Torres Vedras, having significant impact at the economic, social and cultural levels. This report has as main objective to analyze and evaluate the different phases of the planning and management of the Carnival of Torres Vedras and also to analyze their impacts. Bibliographic research, participant observation of the work done, conducting interviews with event organizers and a survey to the population have been used as research methods.
Nowadays tourism is an increasingly important sector in society since it contributes to the socioeconomic and cultural development of a region. In this context, events play a crucial role because they are diversified and dynamic, they attract a wide range of audiences and they may take place almost everywhere. As an essential factor of the growth of this global phenomenon, tourism and cultural entertainment events have risen, associated with the cultural and patrimony heritage of tourism destinations that promote the economy and competitiveness, besides preserving and disseminating the cultural and traditional heritage, attracting investment and further contributions to the promotion and sustainability of a destination, as well as helping the preservation of its cultural identity. This report focuses on the Carnival of Torres Vedras as a case study, which is a far-reaching cultural event and the brand image of the municipality of Torres Vedras, having significant impact at the economic, social and cultural levels. This report has as main objective to analyze and evaluate the different phases of the planning and management of the Carnival of Torres Vedras and also to analyze their impacts. Bibliographic research, participant observation of the work done, conducting interviews with event organizers and a survey to the population have been used as research methods.
Description
Keywords
Turismo Turismo de eventos Eventos culturais Carnaval de Torres Vedras Tourism Events tourism Cultural events Carnival of Torres Vedras