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Intentions to Use Mobile Food Delivery Application: A Theory of Planned Behavior and Technology Acceptance Model Approaches

2024-12-17Journal article Open access
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dc.contributor.authorMakhlouf, Asma
dc.contributor.authorMouloudj, Kamel
dc.date.accessioned2024-12-19T08:55:25Z
dc.date.available2024-12-19T08:55:25Z
dc.date.issued2024-12-17
dc.description.abstractThis study investigates the factors influencing Algerian customers' intention to use food delivery applications. Drawing on the theory of planned behavior and the technology acceptance model, the research employs a quantitative approach using a sample of 213 participants with prior experience in ordering food via food delivery applications. The findings indicate that attitude, subjective norms, and perceived usefulness positively and significantly influence food delivery applications usage intention, while perceived ease of use does not have a significant effect. This study is, to the best of the authors' knowledge, the first to explore these factors in the Algerian context. The study contributes to the literature by providing insights into consumer behavior in emerging markets and offers practical recommendations for food delivery service providers to enhance user engagement, improve service offerings, and drive adoption. These findings are particularly relevant for companies looking to navigate the evolving landscape of digital commerce in Algeria and similar emerging markets.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMakhlouf, A., & Mouloudj, K. (2024). Intentions to Use Mobile Food Delivery Application: A Theory of Planned Behavior and Technology Acceptance Model Approaches. Dutch Journal of Finance and Management, 7(2), 32626. https://doi.org/10.55267/djfm/15726pt_PT
dc.identifier.doihttps://doi.org/10.55267/djfm/15726pt_PT
dc.identifier.issn2542-4750
dc.identifier.urihttp://hdl.handle.net/10400.26/53271
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIADITI Editionspt_PT
dc.relation.ispartofseries;32626
dc.relation.publisherversionhttps://www.djfm-journal.com/article/intentions-to-use-mobile-food-delivery-application-a-theory-of-planned-behavior-and-technology-15726pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectMobile Appspt_PT
dc.subjectConsumer Behaviorpt_PT
dc.subjectManagement Practicespt_PT
dc.subjectOnline Orderingpt_PT
dc.subjectO2Opt_PT
dc.subjectAlgeriapt_PT
dc.titleIntentions to Use Mobile Food Delivery Application: A Theory of Planned Behavior and Technology Acceptance Model Approachespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlacePortugalpt_PT
oaire.citation.issue2pt_PT
oaire.citation.titleDutch Journal of Finance and Managementpt_PT
oaire.citation.volume7pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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