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Emergent Digital Strategies and Networks: Advancements to Service Management Research

dc.contributor.authorReis, João Carlos Gonçalves dos
dc.contributor.authorAmorim, Marlene
dc.contributor.authorMelão, Nuno
dc.date.accessioned2021-05-06T14:27:51Z
dc.date.available2021-05-06T14:27:51Z
dc.date.issued2020
dc.description.abstractThe purpose of this research is to report and explore new channel strategies, which allow delivering services through new digital technologies. Therefore, we have conducted an in-depth qualitative case study to generate comprehensiveness and rich knowledge. The case focused on a Private bank in Portugal and counted with several sources of data collection, gathering 42 semi-structured interviews, more than 80 direct observations and more than 3,600 internal documents, for triangulation and corroboration purposes. The results suggest that organizational synergies are changing the business landscape by encompassing triadic elements channels-services-firms. While some organizations are implementing this strategy around the world, we found that it provides greater channel freedom of choice to customers when compared with the previous strategies. Thus, our findings identify a set of potential advantages, as well as risks of adopting digital business networks as a strategy. This article also studies technologydriven solutions in business networks, as customers are becoming active co-producers.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.6000/1929-7092.2019.08.152pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.26/36424
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectDigital strategiespt_PT
dc.subjectNetworkspt_PT
dc.subjectMobile paymentspt_PT
dc.subjectMultichannelpt_PT
dc.subjectFrameworkpt_PT
dc.subjectService managementpt_PT
dc.titleEmergent Digital Strategies and Networks: Advancements to Service Management Researchpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage1708pt_PT
oaire.citation.startPage1689pt_PT
oaire.citation.titleJournal of Reviews on Global Economicspt_PT
oaire.citation.volume8pt_PT
person.familyNameReis
person.givenNameJoão Carlos Gonçalves dos
person.identifier.ciencia-id4A1F-8ACA-192B
person.identifier.orcid0000-0002-8504-0065
person.identifier.ridL-6686-2017
person.identifier.scopus-author-id57969435800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationa0d124a0-d910-4304-ace8-5e20f27efa21
relation.isAuthorOfPublication.latestForDiscoverya0d124a0-d910-4304-ace8-5e20f27efa21

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