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Publication
O Desenvolvimento da Sustentabilidade em Festivais de Música - O caso Rock in Rio
| Name: | Description: | Size: | Format: | |
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| 1.61 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Com a situação de crise climática e os debates entre as potências mundiais a respeito do impacte
do homem sobre o meio ambiente, esse trabalho tem o intuito de apresentar como tem sido
possível desenvolver práticas de menor impacte ao meio ambiente e com mais equilíbrio entre as
questões ambientais, sociais e económicas no mercado dos Festivais de Música.
A partir da apresentação do estudo de caso do Festival de Música Rock in Rio, é possível avaliar
como foi a implementação de boas práticas objetivando a sustentabilidade e os resultados
positivos em consequência dos impactes causados pelo festival.
Tendo como pano de fundo um evento voltado para o entretenimento, é possível perceber ainda
como o festival Rock in Rio pode vir a ser uma ferramenta de comunicação e incentivo para
produções mais sustentáveis.
Dessa forma, serão apresentadas as causas e a motivação desse trabalho, mostrando o atual
momento global relativamente a crise climática e qual a sua relação com o mercado de eventos
através da identificação do que são boas práticas e como elas são aplicadas, quais as dificuldades
encontradas, assim como essas práticas impactam seus stakeholders positivamente.
Será possível perceber a partir desse trabalho como o Rock in Rio, um festival de música
comprometido com a sustentabilidade pode promover uma sensibilização em massa através das
diferentes boas experiências proporcionadas aos seus stakeholders.
With the climate crisis and the debates among world powers about the impact of humankind on the environment, this work aims to present how it has been possible to develop practices with less of an impact on the environment and a greater balance between environmental, social and economic issues in the Music Festival market. Based on a case study of the Rock in Rio Music Festival, it is possible to assess the results of implementing good sustainability practices and the positive impact caused of the festival. Against the backdrop of an entertainment-oriented event, it is also possible to see how the Rock in Rio festival can become a communication tool that incentivises more sustainable productions. In this way the causes and motivation of this work will be presented, showing the current global situation vis-à-vis the climate crisis and its relationship with the events market by identifying good practices and how they are applied, the difficulties encountered, and how these practices positively impact their stakeholders. This work will allow one to understand how Rock in Rio, a music festival committed to sustainability, can promote mass awareness through the different positive experiences provided to its stakeholders.
With the climate crisis and the debates among world powers about the impact of humankind on the environment, this work aims to present how it has been possible to develop practices with less of an impact on the environment and a greater balance between environmental, social and economic issues in the Music Festival market. Based on a case study of the Rock in Rio Music Festival, it is possible to assess the results of implementing good sustainability practices and the positive impact caused of the festival. Against the backdrop of an entertainment-oriented event, it is also possible to see how the Rock in Rio festival can become a communication tool that incentivises more sustainable productions. In this way the causes and motivation of this work will be presented, showing the current global situation vis-à-vis the climate crisis and its relationship with the events market by identifying good practices and how they are applied, the difficulties encountered, and how these practices positively impact their stakeholders. This work will allow one to understand how Rock in Rio, a music festival committed to sustainability, can promote mass awareness through the different positive experiences provided to its stakeholders.
Description
Keywords
Crise climática Festivais de música Sustentabilidade Climate crisis Music festivals Sustainability