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What is engagement? Glymt.com case
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.85 MB | Adobe PDF |
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Abstract(s)
O advento da web 2.0 mostrou uma nova maneira de as empresas fazerem seus negócios na web, mudando seu modelo de negócios as empresas tiveram a chance de se adaptar rapidamente ao que os consumidores queriam. Isto levou à criação de redes de conteúdo gerado pelo usuário este tipo de rede é muito dependente de duas coisas, os usuários eo conteúdo. Os objetivos deste trabalho são compreender quais são os principais fatores na implementação de uma rede / plataforma de Conteúdo Gerado por Usuário, o que permitirá criar uma base de trabalho para ajudar outras empresas a implementar este tipo de redes, compreender os riscos e possíveis resultados de Estratégia.
The advent of web 2.0 showed a new way of companies do their business on the web, by changing their business model companies had the chance to adapt quickly to what consumers wanted. This lead to the creation of user-generated content networks this type of network is very dependent of two things, users and content. the objectives of this work are understand what are the key factors in the implementation of a User Generated Content network/platform, this will allow to create a base work to help other companies to implement this type of networks, comprehend the risks and possible outcomes of the strategy.
The advent of web 2.0 showed a new way of companies do their business on the web, by changing their business model companies had the chance to adapt quickly to what consumers wanted. This lead to the creation of user-generated content networks this type of network is very dependent of two things, users and content. the objectives of this work are understand what are the key factors in the implementation of a User Generated Content network/platform, this will allow to create a base work to help other companies to implement this type of networks, comprehend the risks and possible outcomes of the strategy.
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Keywords
Gestão do design Redes sociais Modelos de negócio Internet Glymt Engagement Web 2.0