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Integração Cultural em Processos de Aquisição De Startups: Desafios e Estratégias para a Sinergia Organizacional
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Aquisições de startups estão cada vez mais presentes e, junto com novas oportunidades, surgem desafios para unir culturas e manter as equipes engajadas.
Este estudo buscou entender os principais obstáculos culturais nesse processo e apontar caminhos para tornar a integração mais leve e colaborativa.
Foi usada uma abordagem mista, com o assessment Focus (Neves, 2000) e entrevistas com CEOs e líderes de RH, trazendo números e relatos humanos.
Os resultados mostraram diferenças importantes de valores e práticas, reforçando que comunicação e alinhamento são decisivos para o sucesso da integração.
Concluímos que integrar culturas é um processo contínuo, que exige escuta e planejamento para construir um ecossistema saudável e coeso.
Startup acquisitions are becoming increasingly common and, along with new opportunities, bring challenges in uniting cultures and keeping teams engaged. This study sought to understand the main cultural obstacles in this process and to suggest ways to make integration smoother and more collaborative. A mixed-methods approach was used, combining the Focus assessment (Neves, 2000) with interviews with CEOs and HR leaders, bringing together data and human insights. The results revealed significant differences in values and practices, highlighting that communication and alignment are crucial for successful integration. We conclude that cultural integration is an ongoing process that requires listening and careful planning to build a healthy and cohesive organizational ecosystem.
Startup acquisitions are becoming increasingly common and, along with new opportunities, bring challenges in uniting cultures and keeping teams engaged. This study sought to understand the main cultural obstacles in this process and to suggest ways to make integration smoother and more collaborative. A mixed-methods approach was used, combining the Focus assessment (Neves, 2000) with interviews with CEOs and HR leaders, bringing together data and human insights. The results revealed significant differences in values and practices, highlighting that communication and alignment are crucial for successful integration. We conclude that cultural integration is an ongoing process that requires listening and careful planning to build a healthy and cohesive organizational ecosystem.
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Projeto aplicado Cultura Integração cultural Aquisição de startups