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Publication
Plano de Marketing Digital para a Party Land
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 13.95 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
A proliferação das tecnologias digitais veio revolucionar o marketing. Devido à digitalização
da era atual é imperativa a presença das marcas no mundo digital. Atualmente, a tecnologia não
é apenas utilizada para navegar na internet, mas também para construir relações com as marcas.
Com a instabilidade económica que o nosso país atravessa e se faz sentir em todos os setores
de atividade provocada pela pandemia do Covid-19 é importante que as empresas adotem uma
estratégia digital de forma a colmatar os desafios provocados pela mesma. Existem diversas
ferramentas que podem ser utilizadas pelas marcas no mundo digital de forma a criar estratégias
para atingir o público-alvo pretendido. Ao longo do presente trabalho foram abordadas algumas
destas ferramentas tais como os social media, SEO, marketing de conteúdo, email marketing e
Google Ads. Este projeto aplicado tem como objetivo a criação de um plano de Marketing
Digital para a Party Land de forma que a empresa se adapte à nova realidade pandémica. A
pesquisa é de natureza qualitativa exploratória e o plano tem como base o modelo SOSTAC
onde primeiro se realiza uma análise da situação, depois definem-se os objetivos, cria-se a
estratégia, define-se as táticas e as ações e, por último, realiza-se o controlo. Procura-se
fornecer, ao longo do plano, orientações e recomendações à marca para que no futuro consiga
manter e fortalecer a relação que tem tanto com os clientes atuais como com os futuros.
Digital growth has revolutionized marketing. Due to the digitalization of the current era, the presence of brands is imperative in the digital world. Currently, technology is not only used to surf the internet, but also to build relationships with brands. As a result of our country’s economic instability in all sectors of activity, caused by the Covid-19 pandemic, it is important that companies adopt a digital strategy in order to overcome this new challenge. There are several tools that can be used by brands in the digital world in order to create strategies to reach the intended target audience. Throughout this work, some of these tools were addressed, such as social media, SEO, content marketing, email marketing and Google Ads. This applied project aims to create a Digital Marketing plan for Party Land so that the company adapts to the new pandemic reality. The research is both qualitative and exploratory in nature and the plan is based on the SOSTAC model where first, an analysis of the situation is carried out, then the objectives are defined, the strategy is created, the tactics and actions are defined and, finally, the control is performed. The aim is to provide guidelines as well as recommendations, throughout the plan, for Party Land so that in the future it can strengthen the relationship it has with current customers and capture new customers, maintaining a solid relationship with both at the same time.
Digital growth has revolutionized marketing. Due to the digitalization of the current era, the presence of brands is imperative in the digital world. Currently, technology is not only used to surf the internet, but also to build relationships with brands. As a result of our country’s economic instability in all sectors of activity, caused by the Covid-19 pandemic, it is important that companies adopt a digital strategy in order to overcome this new challenge. There are several tools that can be used by brands in the digital world in order to create strategies to reach the intended target audience. Throughout this work, some of these tools were addressed, such as social media, SEO, content marketing, email marketing and Google Ads. This applied project aims to create a Digital Marketing plan for Party Land so that the company adapts to the new pandemic reality. The research is both qualitative and exploratory in nature and the plan is based on the SOSTAC model where first, an analysis of the situation is carried out, then the objectives are defined, the strategy is created, the tactics and actions are defined and, finally, the control is performed. The aim is to provide guidelines as well as recommendations, throughout the plan, for Party Land so that in the future it can strengthen the relationship it has with current customers and capture new customers, maintaining a solid relationship with both at the same time.
Description
Keywords
Marketing Digital Plano de marketing digital SOSTAC Redes Sociais