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Relatório de Estágio: Web Winner Agency
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.16 MB | Adobe PDF |
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Abstract(s)
O presente trabalho consiste num relatório de estágio, desenvolvido para a obtenção do grau de Mestre em Marketing Digital. Este tem como objetivo descrever as tarefas desempenhadas pela estagiária no decorrer do estágio curricular, bem como realizar uma análise crítica/construtiva ao trabalho realizado pela mesma, através da análise temática de conteúdos. O estágio decorreu na empresa Web Winner Agency, sediada em Torres Vedras entre outubro e dezembro de 2017 e foi desenvolvido no âmbito da área de marketing digital, com foco na produção escrita de conteúdos. A principal motivação para realização do estágio curricular baseou-se na vontade de colocar em prática, num âmbito profissional os conhecimentos adquiridos ao longo do mestrado e na aquisição de experiência em contexto de agência.
The present work consists of an internship report, developed to obtain the degree of Master in Digital Marketing. The purpose of this report is to describe the tasks performed by the trainee in the course of the curricular internship, as well as to perform a critical/constructive analysis of the work performed by the trainee, through thematic content analysis. The internship was held at the company Web Winner Agency, based in Torres Vedras between October and December 2017, and was developed within the scope of the digital marketing area, focusing on written content production. The main motivation for performing the curricular internship was based on the desire to put into practice, in a professional context, the knowledge acquired during the master's degree and in the acquisition of experience in the context of an agency.
The present work consists of an internship report, developed to obtain the degree of Master in Digital Marketing. The purpose of this report is to describe the tasks performed by the trainee in the course of the curricular internship, as well as to perform a critical/constructive analysis of the work performed by the trainee, through thematic content analysis. The internship was held at the company Web Winner Agency, based in Torres Vedras between October and December 2017, and was developed within the scope of the digital marketing area, focusing on written content production. The main motivation for performing the curricular internship was based on the desire to put into practice, in a professional context, the knowledge acquired during the master's degree and in the acquisition of experience in the context of an agency.
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Marketing Digital Content marketing Article marketing