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Luxemburgo como destino profissional: como a Luxembourg for finance pode melhorar a atração de talento estrangeiro
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Abstract(s)
A minha proposta de tese tem como objetivo explorar o impacto das estratégias de marketing e branding desenvolvidas pela LFF na atração de profissionais estrangeiros para o Luxemburgo, com especial foco no setor financeiro. Pretendo analisar como as campanhas da LFF posicionam o país como um local privilegiado para o desenvolvimento de carreiras no setor financeiro, enquanto destacam a qualidade de vida e as oportunidades únicas que o Luxemburgo oferece.
The aim of this project is to explore the impact of the marketing and branding strategies developed by Luxembourg for Finance (LFF) in attracting foreign professionals to Luxembourg, with a particular focus on the financial sector. The analysis seeks to understand how LFF’s campaigns position the country as a prime destination for career development in finance, while also highlighting the quality of life and unique opportunities Luxembourg has to offer.
The aim of this project is to explore the impact of the marketing and branding strategies developed by Luxembourg for Finance (LFF) in attracting foreign professionals to Luxembourg, with a particular focus on the financial sector. The analysis seeks to understand how LFF’s campaigns position the country as a prime destination for career development in finance, while also highlighting the quality of life and unique opportunities Luxembourg has to offer.
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Keywords
Projecto Profssional Marketing Digital Migração Atração de talento Employer branding Luxemburgo