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Smartlinks: Relatório de Estágio
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| 1.35 MB | Adobe PDF |
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Resumo(s)
Este trabalho retrata vários pontos importantes na área de Marketing Digital, bem como, uma análise detalhada das respetivas estratégias que foram abordadas, no decorrer do estágio curricular. Visto que é uma empresa centrada no Marketing Digital, foram desenvolvidas funções ligadas com a pesquisa orgânica, as quais permitiram ter uma melhor perspetiva do mundo online. É importante estudar os mecanismos de busca que, por um lado, permitem que o utilizador aceda mais facilmente ao conteúdo de uma página ou site que pretende analisar e, por outro lado, permitem que sites ou blogs de pessoas e empresas consigam uma boa posição no Google, através de conteúdos de qualidade e seleção adequada das palavras-chave. Numa perspetiva teórica, este estudo permite identificar e analisar estratégias de Marketing Digital, mais concretamente de SEO, que sejam do interesse dos utilizadores, que correspondam às suas expectativas e que, através dos motores de pesquisa, consigam aumentar gratuitamente o ranking de um site.
This work portrays several important points related to the Digital Marketing subject, as well as a detailed analyse of the respective strategies that were addressed in the curricular stage period. Since it’s a company focused on Digital Marketing, were developed functions related to organic research, in which, they allowed to have a better perspective of the online world. It is important to study the searching tools that, on the one hand, allow the user to access more easily to the page or site content that he pretends to analyse and, on the other hand, allow the companies’ and people’s sites or blogs to achieve a good position in Google, through quality content and proper selection of keywords. In a theoretical perspective, this study allows to identify and analyse Digital Marketing strategies, more specifically SEO, that are of interest to the users, that meet your expectations and that, through searching tools, can increase the ranking of a site free for charge.
This work portrays several important points related to the Digital Marketing subject, as well as a detailed analyse of the respective strategies that were addressed in the curricular stage period. Since it’s a company focused on Digital Marketing, were developed functions related to organic research, in which, they allowed to have a better perspective of the online world. It is important to study the searching tools that, on the one hand, allow the user to access more easily to the page or site content that he pretends to analyse and, on the other hand, allow the companies’ and people’s sites or blogs to achieve a good position in Google, through quality content and proper selection of keywords. In a theoretical perspective, this study allows to identify and analyse Digital Marketing strategies, more specifically SEO, that are of interest to the users, that meet your expectations and that, through searching tools, can increase the ranking of a site free for charge.
Descrição
Palavras-chave
Internet Marketing Digital Search Engine Optimization Mecanismos de Busca Link Building Smartlinks