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Publication
Design, coworking, empreendedorismo cultural e artístico. Proposta do modelo CO-A para o Terceiro Sector
| Name: | Description: | Size: | Format: | |
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| 18.4 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
No âmbito do Mestrado de Design Management, estruturou-se uma investigação que
visou o desenvolvimento de uma proposta de resolução de problemas sociais, baseada
num modelo de interação entre parceiros, sectores e comunidades a partir de cocriação e
coworking, de modo a seres desenvolvidas competências de empreendedorismo artístico
e cultural nas mais diversas comunidades. Esta proposta vem responder a um conjunto de
problemáticas identificadas ao longo da investigação e na perceção das necessidades e o
novo entender da sociedade, aliado à procura de novos projetos e apoios.
O projeto desenvolvido de suporte à investigação, materializado no modelo descrito,
resulta numa abordagem em rede entre três sectores de atividade e tem como objetivo
proporcionar um espaço para todos, focado na multidisciplinariedade, que promova um
ambiente criativo e sinérgico, fortalecendo as ligações e provando que com diferentes
competências e áreas de conhecimento em interação e sinergia é possível criar projetos
de grande valor.
O modelo conceptualizado, pensado para um espaço coworking e apelidado de CO-A,
complementa-se com uma plataforma digital e com recursos, tal como um toolkit, de
modo a otimizar os objetivos desta investigação. Para a divulgação e promoção das
experiências e dos produtos/serviços resultantes destes processos de interação foi
equacionada uma revista e um evento/exposição. O modelo/proposta é desenvolvido com
base nos conhecimentos adquiridos em áreas como design thinking, gestão de cadeia de
valor e branding.
Em termos metodológicos e no que diz respeito à investigação, foi também feita uma
revisão literária dos principais conceitos do trabalho, assim como uma recolha de dados
pela análise de casos de estudo, a partir do modelo Canvas, que permitem entender melhor
como funcionam os sectores de atividade económica, nomeadamente o Terceiro Sector,
as comunidades e os processos de funcionamento logístico. Este trabalho de análise
suportou a proposta desenvolvida, validada posteriormente por especialistas na área do
coworking e associação do Terceiro Sector.
A iniciativa para o desenvolvimento deste modelo de interação proposto surge com a
investigação realizada sobre o Terceiro Sector, conceitos de coworking, cocriação e
design e ainda sobre casos de estudo inovadores em território nacional. A adoção deste
modelo permite a adaptação a diferentes realidades sociais e territoriais de forma a
responder aos problemas sociais de cada realidade.
Existem já alguns projetos a nível nacional e internacional com a missão, visão e valores
muito idênticos a este modelo de interação. Contudo, são apresentadas formas de
funcionamento e logística de adaptação a diferentes contextos sociais e territoriais, neste
modelo proposto, diferenciais, assim como conceitos dos diversos sectores económicos e
criativos, aqui direcionados ao Terceiro Sector e que responde, com base na investigação,
diretamente às necessidades nacionais.
Regarding the Masters of Design Management, an investigation was structured to develop a proposition of resolution some social problems, based in a interactive model between partners, sectores and comunities through cocriation and coworking, in order to achieve artistic and cultural entrepreurneship skills and spread them across several comunities. This proposal is a response to questions that arised during investigation and in the perception of needs and problems in society, alied with new projects and support. The project developed to suport our investigation, described in this article, is the result of a network approach regarding three activity sectors and its main goal is to give space for everyone, focus in multidisplinary, that promotes na creative a synergetic enviorement boosting connections and proving that with diferente competencies and know-how interacting with each other it is possible to create great added value projects. The conceptualized model thought for a coworking area and named CO-A, is complemented with a digital platform and resources, as toolkit, to optimize this investigation goals. To promote the experiences and products/services resulting from this interaction process would be interesting to do a magazine and an event/exposition. The model/proposal is developed with Design Thinking tools, Value Chain Management and Branding. Methodologically speaking, and regarding investigation, it was also done a Literature Review of the main working concepts, as well as gathering data from case study, through canvas model, which allow to better understand who diferente activity sectors work, namely in the third sector, the comunities, and the logistics of the proposal. This paper of analyses suports the developed proposal and was latter confirmed by coworking specialist and Third Sectors associations. This model was developed because of a Third sector investigation, coworking concepts, cocriation and design and some innovative case studies in Portugal. There are already some national and internacional projects with a mission, vision and values identical to this interactive model. Despite that, it is presented working ways and adaptive logistics to diferente social and territorial contexts, as well as concepts from several economic and criative sectors, directioned to the Third Sector which respond directly, based on this study, to nacional needs.
Regarding the Masters of Design Management, an investigation was structured to develop a proposition of resolution some social problems, based in a interactive model between partners, sectores and comunities through cocriation and coworking, in order to achieve artistic and cultural entrepreurneship skills and spread them across several comunities. This proposal is a response to questions that arised during investigation and in the perception of needs and problems in society, alied with new projects and support. The project developed to suport our investigation, described in this article, is the result of a network approach regarding three activity sectors and its main goal is to give space for everyone, focus in multidisplinary, that promotes na creative a synergetic enviorement boosting connections and proving that with diferente competencies and know-how interacting with each other it is possible to create great added value projects. The conceptualized model thought for a coworking area and named CO-A, is complemented with a digital platform and resources, as toolkit, to optimize this investigation goals. To promote the experiences and products/services resulting from this interaction process would be interesting to do a magazine and an event/exposition. The model/proposal is developed with Design Thinking tools, Value Chain Management and Branding. Methodologically speaking, and regarding investigation, it was also done a Literature Review of the main working concepts, as well as gathering data from case study, through canvas model, which allow to better understand who diferente activity sectors work, namely in the third sector, the comunities, and the logistics of the proposal. This paper of analyses suports the developed proposal and was latter confirmed by coworking specialist and Third Sectors associations. This model was developed because of a Third sector investigation, coworking concepts, cocriation and design and some innovative case studies in Portugal. There are already some national and internacional projects with a mission, vision and values identical to this interactive model. Despite that, it is presented working ways and adaptive logistics to diferente social and territorial contexts, as well as concepts from several economic and criative sectors, directioned to the Third Sector which respond directly, based on this study, to nacional needs.
Description
Keywords
Gestão de design Design social Empreendedorismo social Design thinking Coworking Inovação social Sustentabilidade