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ANÁLISIS DEL ESTILO DE LIDERAZGO Y CULTURA ORGANIZACIONAL COMO FACTOR INFLUYENTE DE ÉXITO EN LAS REDES DE MERCADEO DE AMWAY DE VENEZUELA LLC.
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Advisor(s)
Abstract(s)
En un mundo globalizado donde frecuentemente hay nuevos avances tecnológicos y nuevas
teorías organizacionales como el liderazgo y cultura organizacional es imprescindible ser
parte de ello para aprender a adaptarse a las teorías que concuerden con cada tipo de
organización e innovar continuamente agregando valor a todos los procesos de la empresa
con el fin de alcanzar una mejor rentabilidad y ofrecer calidad en productos o servicios. Por
ello es necesario saber distinguir los diferentes estilos de liderazgo de acuerdo a la relación
entre líder y seguidor, y los tipos de cultura organizacional respecto a como los miembros de
la empresa actúan dentro de ella y lo reflejan al exterior. De allí la importancia de este trabajo
de investigación, el cual tuvo como objetivo principal: Analizar el estilo de liderazgo y
cultura organizacional como factor influyente de éxito en las redes de mercadeo de Amway
de Venezuela LLC. Cabe destacar, que el presente estudio tuvo en su inicio un alcance
exploratorio y luego tuvo lugar en estudios correlacionales, mientras que el diseño fue de
campo, no experimental, transeccional exploratoria y correlacional. La población objeto de
estudio fue de 41 empresarios independientes en diferentes niveles de Amway. Así mismo, se
aplicó la técnica de la encuesta, utilizando como instrumento el cuestionario, el cual estuvo
conformado por una serie de afirmaciones relacionadas con el objetivo general, los objetivos
específicos y preguntas de la investigación. En el cual se determinó que los estilos de
liderazgo aplicados son: transformacional y transaccional, y los tipos de cultura
organizacional: amistosa/colaboradora y familiar. Al mismo tiempo, el estudio permitió tener
nuevos conocimientos sobre el liderazgo y cultura organizacional en el network marketing,
los cuales servirán de base en futuros planes de mejoramiento. Igualmente, los resultados
obtenidos servirán de base para otros investigadores que quieran profundizar en el tema
tratado. Sin embargo, se determinó que las relaciones fuera del negocio (redes de mercadeo
de Amway) aunque son buenas no son comunes.
In a globalized world where there are often new technological advances and new organizational theories as leadership and organizational culture it is essential to be part of it to learn to adapt to the theories that match each type of organization and innovate continuously adding value to all processes the company in order to achieve better profitability and deliver quality products or services. It is therefore necessary to distinguish the different leadership styles according to the relationship between leader and follower, and the types of organizational culture regarding how the company members act within it and reflect it outside. Hence the importance of this research, which had as its main objective: To analyze the leadership style and organizational culture as a factor of success in network marketing Amway of Venezuela LLC. It is noteworthy that this study was in the beginning an exploratory scope and then held in correlational studies, while the field design was not experimental, exploratory and correlational transactional. The study population was 41 independent entrepreneurs at different levels of Amway. Likewise, the survey technique was applied, using as an instrument the questionnaire, which consisted of a series of statements related to the overall objective, specific objectives and research questions. In which of determined that leadership styles applied are: transformational and transactional, and the types of organizational culture: friendly / partner and family. At the same time, the study allowed to have new knowledge about leadership and organizational culture in network marketing, which will form the basis for future improvement plans. Similarly, the results provide a basis for other researchers who want to deepen the subject. However, it was determined that relations out of business (Amway network marketing), although they are good are not common.
In a globalized world where there are often new technological advances and new organizational theories as leadership and organizational culture it is essential to be part of it to learn to adapt to the theories that match each type of organization and innovate continuously adding value to all processes the company in order to achieve better profitability and deliver quality products or services. It is therefore necessary to distinguish the different leadership styles according to the relationship between leader and follower, and the types of organizational culture regarding how the company members act within it and reflect it outside. Hence the importance of this research, which had as its main objective: To analyze the leadership style and organizational culture as a factor of success in network marketing Amway of Venezuela LLC. It is noteworthy that this study was in the beginning an exploratory scope and then held in correlational studies, while the field design was not experimental, exploratory and correlational transactional. The study population was 41 independent entrepreneurs at different levels of Amway. Likewise, the survey technique was applied, using as an instrument the questionnaire, which consisted of a series of statements related to the overall objective, specific objectives and research questions. In which of determined that leadership styles applied are: transformational and transactional, and the types of organizational culture: friendly / partner and family. At the same time, the study allowed to have new knowledge about leadership and organizational culture in network marketing, which will form the basis for future improvement plans. Similarly, the results provide a basis for other researchers who want to deepen the subject. However, it was determined that relations out of business (Amway network marketing), although they are good are not common.
Description
Keywords
network marketing motivación liderazgo cultura organizacional network marketing motivation leadership organizational culture