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Departamento de Marketing e Vendas Grupo Onyria: Relatório de Estágio
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 9.96 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O processo de venda não é fácil. A concorrência é intensa, o acesso à informação é assegurado
pelas novas tecnologias e o consumidor é cada vez mais exigente. Neste sentido, cabe aos
profissionais de Marketing e Vendas aprimorar as suas técnicas de Marketing para que
consigam cativar o consumidor ao consumo dos seus produtos e serviços em vez dos produtos
e serviços dos seus concorrentes. Atualmente, um dos método mais utilizados pelas
organizações, a fim de se destacarem da concorrência, persiste sobre a prestação de serviços.
O foco sobre a prestação de serviços perdura sobre a necessidade de desenvolver
relacionamentos de longo-prazo. As organizações ao fortalecerem o relacionamento com os
seus clientes conseguem, com maior facilidade, ter acesso a informação que permita adaptar a
sua oferta às preferências dos mesmos. Estes recebem produtos e serviços personalizáveis, vêm
as suas expectativas superadas e mantêm-se satisfeitos.
O presente trabalho consiste num relatório de Estágio para conclusão do Mestrado em Gestão e
Estratégia Empresarial. O objetivo do mesmo recai sobre a descrição das atividades realizadas
no Departamento de Marketing e Vendas do Grupo Onyria, bem como constatar
especificidades e constrangimentos da gestão comercial face às atividades desenvolvidas. Para
alcançar o objetivo do Relatório foi fundamental a recolha de informação através de conteúdos
documentais, notas retiradas durante o período em que a estagiária esteve presente na entidade
acolhedora e informação solicitada durante Entrevista realizada ao Diretor do Departamento.
The selling process is not easy. Competition is intense, access to information is ensured by new technologies and the consumer is increasingly demanding. In this sense, it is up to marketers and sales professionals to improve their Marketing techniques so that they can engage consumers in the consumption of their products and services instead of the products and services of their competitors. Currently, one of the most used methods by the organizations, in order to stand out from the competition, persists on the provision of services. The focus on service delivery lingers on the need to develop long-term relationships. Organizations, by strengthening their relationships with their customers, can more easily access information that allows them to adapt their offer to their preferences. These receive customizable products and services, exceed expectations and remain satisfied. The present work consists in an internship report for the conclusion of the Management & Business Strategy Master. The main purpose is to describe the activities that were realized in the Marketing & Sales Department at Onyria Group and to identify specificities and constraints of commercial management related to the activities developed in the internship. In order to achieve the objective of the report, it was essential to collect information through documentary content, notes taken during the period in which the trainee was present at the welcoming entity, and information requested during an interview with the director of the department.
The selling process is not easy. Competition is intense, access to information is ensured by new technologies and the consumer is increasingly demanding. In this sense, it is up to marketers and sales professionals to improve their Marketing techniques so that they can engage consumers in the consumption of their products and services instead of the products and services of their competitors. Currently, one of the most used methods by the organizations, in order to stand out from the competition, persists on the provision of services. The focus on service delivery lingers on the need to develop long-term relationships. Organizations, by strengthening their relationships with their customers, can more easily access information that allows them to adapt their offer to their preferences. These receive customizable products and services, exceed expectations and remain satisfied. The present work consists in an internship report for the conclusion of the Management & Business Strategy Master. The main purpose is to describe the activities that were realized in the Marketing & Sales Department at Onyria Group and to identify specificities and constraints of commercial management related to the activities developed in the internship. In order to achieve the objective of the report, it was essential to collect information through documentary content, notes taken during the period in which the trainee was present at the welcoming entity, and information requested during an interview with the director of the department.
Description
Keywords
Marketing Marketing Serviços Marketing Relacional Satisfação do Cliente Grupo Onyria