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Publication
O paradoxo da responsabilidade criativa
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 12.28 MB | Adobe PDF |
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Abstract(s)
O mundo em 2017 é um lugar de possível ambiguidade moral. Os designers estão, como criadores, sujeitos a escolhas éticas. Será que existe criação totalmente responsável? Quais são os critérios para o “bom” design? Estarão os designers conscientes das suas ações?
Com algumas entrevistas a designers é feita uma aproximação ao sentido de “consciência criativa” e aos diferentes critérios usados em contexto real considerando uma problemática ética. A visão realista resultante é então confrontada com uma leitura utópica dos manifestos e princípios de reconhecidos designers (Gropius, Garland, Rams, Rand, Mau, Adbusters, Chochinov) para estabelecer um “Voto de Responsabilidade Criativa”. Esse “Voto” é então usado como bússola moral para os experimentos conduzidos, de modo a testar a sua aplicabilidade.
Uma primeira experiência é realizada com um grupo de estudantes do primeiro ano do mestrado de Design e Cultura Visual no IADE. Foi testado o “Voto” ao mesmo tempo que se tentou perceber se uma “consciência criativa” existe. Como consequência temos a confirmação de nuances na interpretação da palavra “responsabilidade” e da presença de consciência criativa. Constatou-se que criação responsável é algo que será diferente para cada designer. A sua tentativa generalizada poderá ser um exercício infrutífero. Interessa então tentar fazer algo que possa parecer responsável para o próprio autor. Nesse sentido, uma segunda experiência individual assume uma abordagem de design crítico/especulativo (Dunne & Raby) e resulta em dois tipos de artefactos (Objetos Conscientes e Objetos de Autoagressão).
Estes artefactos foram posteriomente ponto partida para debate com designers acerca desta problemática ética.
The world in 2017 is a place of probable moral ambiguity. Designers are, as authors, subject to ethical decisions. Is there such thing as a completely responsible creation? What are the criteria for "good" design? Are designers aware of their actions? With some interviews with designers, we unveil the notion of "creative conscience" and the different criteria applied in real-life context considering ethical problems. The resulting realistic view is then confronted with a more utopian interpretation of the manifestos and principles of acknowledged designers (Gropius, Garland, Rams, Rand, Mau, Adbusters, Chochinov) to establish a “Vow of Creative Responsibility”. This "Vow" is then used as a moral compass for the experiments conducted in order to test its feasibility. A first experience is held with a group of first year students of the MA of Design and Visual Culture at IADE. The "Vow" was tested while attempting to perceive whether "creative awareness" exists. As a consequence we have the confirmation of nuances in the interpretation of the word "responsibility" and the presence of some extent of creative conscience. It was discovered that responsible creation is something that will be different for every designer. Any attempt of generalization may prove an unsuccessful exercise. It is then interesting to try to do something that may seem responsible to the author himself. In this sense, a second individual experience takes a critical / speculative design approach (Dunne & Raby) and results in two types of artifacts (Conscious Objects and Objects of Self-Aggression). These artifacts become the starting point for debate with designers about possible ethical anxieties.
The world in 2017 is a place of probable moral ambiguity. Designers are, as authors, subject to ethical decisions. Is there such thing as a completely responsible creation? What are the criteria for "good" design? Are designers aware of their actions? With some interviews with designers, we unveil the notion of "creative conscience" and the different criteria applied in real-life context considering ethical problems. The resulting realistic view is then confronted with a more utopian interpretation of the manifestos and principles of acknowledged designers (Gropius, Garland, Rams, Rand, Mau, Adbusters, Chochinov) to establish a “Vow of Creative Responsibility”. This "Vow" is then used as a moral compass for the experiments conducted in order to test its feasibility. A first experience is held with a group of first year students of the MA of Design and Visual Culture at IADE. The "Vow" was tested while attempting to perceive whether "creative awareness" exists. As a consequence we have the confirmation of nuances in the interpretation of the word "responsibility" and the presence of some extent of creative conscience. It was discovered that responsible creation is something that will be different for every designer. Any attempt of generalization may prove an unsuccessful exercise. It is then interesting to try to do something that may seem responsible to the author himself. In this sense, a second individual experience takes a critical / speculative design approach (Dunne & Raby) and results in two types of artifacts (Conscious Objects and Objects of Self-Aggression). These artifacts become the starting point for debate with designers about possible ethical anxieties.
Description
Keywords
Ética Consciência Criativa Design Crítico Voto de Responsabilidade Criativa Projeto de mestrado Criação