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Publication
Rebranding de um atelier de costura ´Bel & Bet´
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 39.02 MB | Adobe PDF |
Authors
Abstract(s)
O projeto final de Mestrado a desenvolver centra-se no Rebranding de um Atelier de costura em Leiria, chamado Bel & Bet. Este projeto envolverá todo o tipo de design (rebrand da Marca Gráfica, preçário, business cards, catálogo, entre outros), bem como uma intervenção no espaço, adequando a nova imagem gráfica. Pretende-se com este projeto dar uma imagem mais apelativa e atual ao Atelier, com o intuito de aumentar a carteira de clientes. Por conseguinte e desta forma o trabalho tem como objetivos, estudar e desenvolver o tema escolhido; encontrar uma solução para a problemática; e alcançar o conhecimento dos vários métodos utilizados, assim como os dados de investigação recolhidos. Pretende-se com o projeto, procurar perceber qual será o impacto da publicidade no número de clientes que procuram os serviços prestados pelo Atelier. Tenciona ainda estudar a influência que o Design Visual causa na Moda, ou seja, na compra/arranjo de produtos desta. Em conclusão, procura-se perceber através da investigação da metodologia mista (qualitativa e quantitativa) de que forma é que a melhoria da imagem contribuirá para o aumento do número de clientes, por meio de entrevista e estudos de caso, examinando as necessidades e satisfações do Atelier e dos próprios clientes, atingindo uma maior procura.
The Master Exam that will follow is focused on the rebranding of a sewing atelier in Leiria, named "Bel & Bet". This project will integrate all the design (rebrand of the graphic brand, price lists, business cards, catalogs, among others), as well as a new intervencion in the Atelier space, updating the new brand image. The intention of this project to provide a more appealing and updated image of the atelier with the aim to increase the atelier costumers portfolio. By this, this project has as main goals, to study and develop the choosen topic; to find a solution for it; to reach the knowledge of the several methods used, as well as, to investigate the data gathered. It is intended with this project to understand the advertising impact on the number of costumers that seek for the atelier service offer. It also intends to study the Visual Design impact on fashion, on the clothes purchase or arranged. In conclusion, it is also wanted to understand how a better image will contribute on the raise of the costumers, examing the needs and satisfactions, of both atelier and costumers, looking for an increase on the atelier's demand.
The Master Exam that will follow is focused on the rebranding of a sewing atelier in Leiria, named "Bel & Bet". This project will integrate all the design (rebrand of the graphic brand, price lists, business cards, catalogs, among others), as well as a new intervencion in the Atelier space, updating the new brand image. The intention of this project to provide a more appealing and updated image of the atelier with the aim to increase the atelier costumers portfolio. By this, this project has as main goals, to study and develop the choosen topic; to find a solution for it; to reach the knowledge of the several methods used, as well as, to investigate the data gathered. It is intended with this project to understand the advertising impact on the number of costumers that seek for the atelier service offer. It also intends to study the Visual Design impact on fashion, on the clothes purchase or arranged. In conclusion, it is also wanted to understand how a better image will contribute on the raise of the costumers, examing the needs and satisfactions, of both atelier and costumers, looking for an increase on the atelier's demand.
Description
Keywords
Design visual Moda Marca Branding Inovação Projeto de mestrado