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- The power of creativity in nurturing sustainable developmentPublication . Triães, Ricardo; Nogueira, Andreia; Chasqueira, ÂniaThis paper explores the perspective that, in working towards a truly sustainable preservation of the past, conservators need to engage with uncomfortable changes to allow the intentional and deliberate introduction of artistic creativity into conservation. It aims to set out certain examples of creative practices that are nurturing sustainability within conservation and that provide the evidence and justification for launching creative conservation within conservation theory and ethics to create a new conservation ecology. This new approach correspondingly reflects recent theoretical developments within the broader field of heritage studies. However, conservation professionals tend to be conservative and are reticent to allow artistic creativity to guide their conservation activities in an explicit and intentional manner.