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  • Review of the theoretical underpinnings in the creative tourism research field
    Publication . Carvalho, Rui; Costa, Carlos; Ferreira, Ana Maria
    Despite the rising number of creative tourism publications, creative tourism is still emerging as a recent research area. Its study ranges from urban cities to rural areas implicating different uses for creativity, culture, events, creative networks and the co-creation of experiences. This paper had the goal to focus on the main theoretical subjects of creative tourism as a research area. As a result, the authors pinpoint vital issues present in creative tourism literature even though its definition is still evolving. After a thorough literature review, the authors conceptualised three main theoretical contributions present in creative tourism literature: 1) creativity and its relation to tourism, (2) specialised consumption as a characteristic of the postmodern tourist and 3) the experience economy paradigm and co-creation. This study identifies the main theoretical underpinnings of creative tourism, which made this special interest tourism gain so much importance in recent years.
  • The need for creative actions in tourism in the Post-COVID 19 pandemic world
    Publication . Carvalho, Rui
    The unprecedented advent of COVID 19 has put the world and tourism sectors at a halt. Never have we faced a global problem such as the one we are experiencing. While countries take measures to mitigate the pandemic “revolution”, the tourism sector strongly affected, tries once again to fight against this major problem. At the time I write this contribution, 50 - 75 million jobs are estimated to be lost in tourism and according to the UNWTO, a million jobs, some of them in layoff conditions in this sector will be lost per day and global tourism arrivals could fall by nearly a third this year in the wake of the coronavirus pandemic. The approach I use to discuss such matters and point to creative actions in the Post-COVID 19 pandemic tourism world, is based in the agency of Pierre Bourdieu and the concept of action of Hanna Arendt. This is done to emphasize transformative decisions and actions by all social agents of the tourism ecosystem in trying to thrive in the post-pandemic tourism scenario. Such suggestions are presented in the final section of this contribution. The author postulates that only fully engaged tourism academics and practitioners, willing to act differently and to take actions in changing the world of tourism.