Browsing by Issue Date, starting with "2023-12-30"
Now showing 1 - 4 of 4
Results Per Page
Sort Options
- The impact of risk management on the performance of small medium enterprises amid the crisis: the case of LebanonPublication . Aoun, JenniferThis quantitative research study investigates the impact of risk management practices, particularly risk identification, on the financial performance and resilience of small and medium enterprises (SMEs) amid crisis situations, with a specific focus on the case of Lebanon. The research involves 283 respondents, consisting of SME owners, managers, and key decision-makers, and employs a structured questionnaire for data collection. The primary objectives of this research are to assess the extent to which SMEs in Lebanon implement risk management practices, examine the relationship between risk identification and financial performance, and determine the role of risk management in enhancing financial resilience during times of crisis. The study acknowledges the unique challenges faced by SMEs in Lebanon, given the recent economic and political crises that have significantly impacted the business environment. The research strategy includes the use of descriptive statistics, correlation analysis, multiple regression analysis, and hypothesis testing to analyze the collected data. Preliminary findings reveal the prevalence of risk management practices among Lebanese SMEs, with risk identification being a crucial component. The analysis aims to elucidate whether robust risk identification processes positively correlate with financial resilience and improved financial performance. The outcomes of this study have significant implications for SMEs in Lebanon, providing insights into the importance of effective risk management as a means to enhance financial resilience during crises. The results will assist SME owners and managers in making informed decisions regarding risk management strategies. Furthermore, policymakers and stakeholders will gain valuable insights into the role they can play in supporting SMEs in building financial resilience in challenging economic environments.
- Risk governance in the textile/clothing industry: A case study in medium enterprisesPublication . Nuñez, Maria Antonia; Villanueva, Eduart; Giraldo, Luisa; Gomez, Leidy; Castaño, YomarThere are few studies on risk governance in medium-sized companies in the textile/clothing industry because it corresponds to an emerging field in which research is evolving. This is why it becomes a relevant field of study, to continue strengthening the development of these elements of risk management, to create and add value in the management of organisations from this field. In addition, medium-sized companies may have fewer resources to devote to analysis, planning and implementation of the topic than large companies. For this reason, the objective of this study is to analyse the risk governance in this type of company, to identify the guidelines and directives that govern it, describe the relationship between risk governance and corporate governance and, finally, refer to practices of risk culture, accountability and communication implemented under this conception. The study was developed using a methodology with a qualitative approach and descriptive scope. Semi-structured interviews with eight companies and one expert were used as an instrument for collecting information. The main findings of the research highlight that the companies that participated in the study are aware of the importance of structuring risk governance. However, most of the companies interviewed apply it empirically but are interested in working on its development. The need to formalise risk management processes and to consider the appropriate distribution of decision-making according to organisational structure and available resources is evident for medium-sized companies, particularly in the textile/clothing sector, however, this is a suggestion that could serve both nationally in Colombia and internationally and could favour the expected results in all sectors of the global economy.
- Exploring Digital Marketing Optimization: Enhancing Company Performance with a Focus on the FMCG Industry in LebanonPublication . Obeid, ClaritaIn the ever-evolving landscape of digital marketing, companies within the Fast-Moving Consumer Goods (FMCG) industry in Lebanon are recognizing the imperative need to optimize their digital marketing strategies to enhance overall performance. This study delves into the intricacies of digital marketing optimization, with an emphasis on perceived ease of use, perceived usefulness, user experience, and consumer engagement as pivotal themes impacting company performance. Employing a qualitative research methodology, in-depth insights were garnered from 15 industry professionals through semi-structured interviews. These individuals were carefully selected for their expertise and firsthand experience with digital marketing within the Lebanese FMCG sector. The analysis of the qualitative data led to the extraction of nuanced understandings regarding how perceived ease of use and perceived usefulness directly influence the user experience and, subsequently, consumer engagement in digital platforms. The study highlights the critical role of user-friendly interfaces and valuable content in fostering positive consumer experiences, which in turn, amplify engagement rates. Moreover, the research identifies the chain effect that starts with the initial consumer interaction with digital marketing campaigns and cascades into long-term company performance metrics. The findings reveal that the FMCG companies in Lebanon are at a pivotal junction, where embracing digital marketing optimization can lead to significant competitive advantages. Companies that adeptly leverage the ease of use and usefulness of their digital content can create enhanced user experiences, thereby fostering deeper levels of consumer engagement.
- Fuzzy electre model for the characterisation of aeronautical operational risks in the approach and landing phasePublication . Leal, Estefania del Pilar; Peña, Alejandro; Sepúlveda-Cano, Lina; Carvalho, João VidalOne of the significant challenges facing the aviation sector is the management of risks arising from its flight operations, especially in the approach and landing phases, where pilot experience and training are of great importance and where the most significant incidents for air safety occur. Therefore, this paper proposes a model inspired by the structure of a Fuzzy ELECTRE model for managing the operational risks that arise in the approach and landing phases that can lead to safety events. Thanks to the analysis of the literature collected, the management criteria and risk parameters to be taken into account for these two flight phases were shown following air safety manuals such as the International Civil Aviation Organization (ICAO) manual, and where the data obtained was obtained qualitatively thanks to the implementation of surveys with expert pilots, whose information served as the primary input for the characterisation of risks. Following the structure of the proposed model, five (5) reference risk scenarios management were constructed using the previous information, and an analysis of the dominance and discrepancy of a risk scenario vs. the previously established reference scenarios was carried out. Finally, it can be concluded that the proposed model allowed the quantitative-qualitative characterisation for managing the most relevant risks in the approach and landing phases, integrating the expertise of experts in this area.