Browsing by Issue Date, starting with "2021-02-17"
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- Precarious organizing and beyond: the case of arts and construction industryPublication . Marques, Joana S.; Veloso, LuísaOngoing reconfigurations of work under contemporary global capitalism increasingly defy the centrality of the workplace for workers’ organizing. Some sectors, though, have always been challenged by the lack of a stable workplace and by the temporary nature of work relations. That is the case of the arts and construction industry which provide longstanding examples of precarious and mobile work and have been related to precarious organizing. Despite representing two distinct sectors of the workforce, they present a set of similarities that challenge the possibilities of workers’ organisation and mobilisation: the temporary, project-based nature of work; the precarious employment arrangements, often informal; the mobile nature of work activities, not linked to a fixed workplace. Based on the Portuguese context, this paper provides a comparative analysis of both sectors, arguing on their analytical significance to explore new forms of workers’ solidarity and broader terrains of struggle.
- Customer Engagement in Social Media Brand Community A Study of Fast-Food facebook brand pages in SyriaPublication . Omran, WajdyThe term "costumer engagment" has grown in importance in recent years to describe cosumers interative experiences with brands. The populaty of that term was boosted by the rapid penetration of social networking sites which facilitated the engagement of consumers through online brand communities. Moreover, Facebook brand pages are widely popular among young consumers due to its rapid adoption in marketing on social media networks.In light of the Syrian conflict, and after the return of stability and safety to most of the Syrian regions, local Fast food Syrian chains found an opportunity to recover and powerfully expand in the Syrian market, especially after the closure of global fastfood chains due to international sanctions. On the other hand, Social media marketing practices are considered to be in the infancy stage in Syria, with many mpanies starting to recognize the power of social media in communication with customers. The objective of this thesis was to investigate the antecedents of young customers engagement between ages 18-29 years in Fast food Facebook brand pages in Syria. The study examined two structures (brand trust and brand love) as antecedents related to consumers relationships with Local Fast-food brands and brand loyalty as an outcome of customer engagement. In the quantitative phase, an online survey was used to collect data for the current study, where was posted on Facebook brand pages of the fast-food chains in Syria. The data collection was conducted by drawing a sample from young consumers whose ages are between 18 and 29, and who are active members of official fast-food brand pages on Facebook in Syria, Also Structure Equation Model (SEM) was conducted to study these relations between variables. The most significant findings of this study reveal that brand trust and brand love factors can influence the level of customer brand engagement, which in turn will affect loyalty. Moreover, this study offers useful managerial insights for Fast food brand managers to better assess the motives and outcome of customer brand engagement with these Facebook brand pages, to establish better emotional and effective relations with them, therefore the ability to stand in the competitive business environment.
- A vigilância do utente com HTA - A construção da consulta de enfermagem numa Unidade de Saúde FamiliarPublication . Pestamgy, Saquina; Xavier, SandraA Hipertensão Arterial é uma das doenças mais prevalentes a nível mundial e o principal fator de risco para os eventos cérebro e cardiovasculares: em Portugal estima-se uma prevalência de 36% na população entre os 25-74 anos, sendo que cerca de um terço das mortes têm causa atribuída a doenças do aparelho circulatório. O presente relatório, realizado no âmbito do Curso de Mestrado em Enfermagem, na área de especialização em Enfermagem Comunitária e de Saúde Pública, pretende plasmar o percurso do estágio final realizado entre 16 de setembro de 2019 a 31 de janeiro de 2020, o qual, baseado nas necessidades referidas pela equipa de enfermeiros de uma USF foi para esta e com esta, estruturada uma consulta de Enfermagem de Hipertensão Arterial, com recurso à Metodologia do Planeamento em Saúde. A mesma, tem como objetivos a promoção de estilos de vida saudáveis, providenciar vigilância e follow-up neste grupo e capacitar para o autocuidado na doença. O projeto revelou-se exequível perante os objetivos institucionais e da equipa, e foi avaliado através da satisfação de requisitos definidos pelos enfermeiros para o mesmo. Trará a mais valia de produzir ganhos em saúde na doença HTA e suas complicações.