Percorrer por autor "XiaoXiao, Li"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- Portugal for Chinese Tourists, an e-guidePublication . XiaoXiao, Li; Calisto, Maria de Lurdes SantanaThis project consists in an electronic guide (e-guide) dedicated to Chinese tourists who are interested and willing to travel to Portugal. This e-guide introduces Portugal to Chinese tourists, filling in an identified cultural gap, and enhancing Chinese tourists’ knowledge about this destination. In this project, Chinese tourists’ travel preferences and demands are analyzed based on two questionnaires (one a priori and one a posteriori). Based on these results, customized tourism information and travel plans were generated. The preparation and development processes of this e-guide are presented in detail in this project. This project is the final work of the Master’s degree in Tourism and Communication, leading to the achievement of the degree of Master by Escola Superior de Hotelaria e Turismo do Estoril, Faculdade de Letras e Instituto de Geografia e Ordenamento do Território.