Percorrer por autor "Wiwchar, Michael Tory"
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- The Lifestyle Project: Business Framework for a travel company that uses experiential learning for personal developmentPublication . Wiwchar, Michael Tory; Freire, JoãoThe following paper is a professional project in which the author outlines the development of a business plan for his travel company. This business proposal is about the creation of a company that puts an emphasis on personal growth through cultural immersion. The world is becoming more interconnected through our access to information and our ability to travel. At the same time, individuals are able to learn about anything from practically anywhere. Regardless of these opportunities, research shows that experiential learning is still a powerful way to acquire skills and that immersive situations provide a fitting context for this to happen. The author is especially interested in lifelong learning and also in people who are interested in learning about other cultures. When combined, travel and personal development can equate to reflective insights about the world and our place in it. Using academic literature, the author will put forward his argument for a viable business plan, in which learning and travel are combined. The paper will discuss the marketing strategies used to propel the business in the right direction as well as a financial plan that showcases its sustainable future.