Percorrer por autor "Santos, Mariana Almeida Gramaxo Tavares"
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- The SARS-CoV-2 pandemic and tourist’s views on the need to rethink tourismPublication . Santos, Mariana Almeida Gramaxo Tavares; Calisto, Maria de Lurdes SantanaTourism has been a target of substantial technology investments to keep pace with the acceleration of globalisation and the increasingly demanding needs of consumers. Since tourism is an activity constantly adapting to social and economic adversities, the atypical situation of the SARS-COV-2 pandemic has highlighted the need to question tourism habits. The moment of global lockdown resulted in the partial or total cancellation of travel and leisure experiences and even cast doubt on consumers' habits as tourists in the sense of environmental and social sustainability. Therefore, it is feasible to agree that this pandemic has forced businesses and all entities to rethink tourism to respond to new demands and maintain related business activities. New alternatives have been implemented in restricted periods of constraint, such as the provision of virtualmuseums or visits to a virtual street. Given that this technological reality is increasingly pervasive in consumers’ day-to-day life and that the SARS-CoV-2 pandemic has been accelerating some processesregarding the reformulation of the tourism activity, this dissertation aims to study what personal characteristics and attitudes influence tourists’ intention to experience VT in a post pandemic period. Based on a sample of 229 individuals, the survey’s results suggest that younger tourists, who perceive VT as an alternative for conventional tourism in atypical situations and value authenticity in VT, are the ones with higher interest to experience virtual tourism. A cluster analysis revealed two clusters, named “the digital youngsters” and “the conservative adults”. Theoretical and practical implications are derived