Browsing by Author "Ramos, Paulo"
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- CONSUMER BEHAVIOUR IN TOURISM: A CONTENT ANALYSIS OF RELATIONSHIP BETWEEN INVOLVEMENT AND EMOTIONSPublication . Santos, Vasco; Ramos, Paulo; Ramos, PauloThis paper performs a content analysis on the literature focused on the emotions and involvement in tourism consumer behaviour. The scope of this research is to cover two of the most critical aspects of consumer behaviour. Involvement and emotions that are the two biggest elements that drive tourist consumer behaviour on tourist activity. We aim to define the concepts and understand its relevance in the behaviour of tourists on tourist activity in leisure tourism destinations. The methodological approach used is a content analysis to show definitions, mixed results, frameworks, different theoretical and practical approaches, comparisons and blend of various scales of involvement scales and emotions with the confrontation of authors. These results show that constructs are increasingly prominent on travel behaviour and are increasingly being explored and investigated in leisure sciences. The findings provide theoretical support bringing together a consensus on definitions. The content analysis produces insights on how the concepts and definitions of involvement and emotions were clarified and defined in a more holistic way.
- Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine TouristsPublication . Santos, Vasco; Ramos, Paulo; Almeida, Nuno; Santos-Pavón, EnriqueThis study develops a scale to measure wine tourism experiences and was tested in Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience scale combines experience traits with the traditional approach to scales related to wine tourism. The development of the scale follows the most recognised validated procedures. Data were collected from a total of 647 international wine tourists in the wine cellars of the two main fortified wine tourism regions visiting areas: Porto and Madeira. Structural equation modelling (SEM-AMOS) was used as the main analysis and validation tool. The resulting 18-item wine experience scale comprises four major dimensions: (1) Wine storytelling, (2) wine tasting excitement, (3) wine involvement, and (4) winescape. All these showed reliable and validated indicators. This new scale presents a valid new tool to better measure and evaluate experiences in a wine tourism setting. This study o ers a broad range of use for academics, managers, planners, and practitioners. It shows how a new measurement tool focused on the wine tourism experience in terms of several outcomes and applications, addressing important practical managerial implications, can have an impact on academic research. Most previous tourism scales still fail to measure the specifics of wine settings. This is the first scale that comprises the dimensions of experience with wine senses, applied in a relevant wine destination where research is still limited. The results are relevant in boosting the increasingly recognized awareness of Portugal as wine tourism, as well as bringing experience scales to the body of knowledge.
- Estratégia e CulturaPublication . Ramos, PauloObservando o Sistema Internacional, deparamo-nos com duas realidades fortemente marcadas pela Cultura. Por um lado, o duelo de influências no seio das organizações internacionais, desenvolvido com base na divulgação e defesa das características culturais dos Estados. Por outro, o facto de a Religião se constituir como elemento catalisador de conflitualidade mundial.
- The relationship between involvement, destinationemotions and placeattachment in the Porto winecellarsPublication . Santos, Vasco; Ramos, Paulo; Almeida, NunoPurpose – This paperaims tomeasure therole ofinvolvement, destinationemotions andplaceattachment inthebehaviouralintentionsofwinetouristswhenvisitingPortowinecellars. Design/methodology/approach – An interceptive survey was conducted with wine tourists during their visits to four Porto wine cellars. A convenience sample of 918 international visitors was obtained. A structuralequationmodelusingpartialleastsquaresanalysiswasusedtotestthehypothesisandthevalidity oftheconstructsandmodel. Findings – The structural model results indicated that wine tourists’ personal involvement and their wine involvement have a significant and direct influence on destination emotions and place attachment in Porto winecellarsduringthevisits,whichdeterminestheirfuturebehaviouralintentions. Research limitations/implications – The generalizability of the results may be limited owing to the sampleandthedatacollectionmethodandtheshorttimeframeofthedatagathering. Practical implications – There is a growing potential for researchers and managers to achieve benefits from the proposed model that will support the efforts for wine tourism theory and practice, such as brand positioningstrategiesandformulationofsharpermarketingstrategies. Originality/value – This is the first study to demonstrate the combined use of personal and wine involvement on destination emotions along with place attachment in a wine tourist behaviour context. This approach extends the scope into a wine tourism context because the combination of these three constructs has never been held in the area of wine tourism destinations.
- Wine and wine tourism experience: a theoretical and conceptual reviewPublication . Santos, Vasco; Ramos, Paulo; Almeida, Nuno; Santos-Pav on, EnriquePurpose – This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future research. Design/methodology/approach – The paper provides an in-depth literature review and content analysis of prior work. Findings – The experience focussed on wine and wine tourism requires further exploration. The boundaries of the wine and wine tourism experience were identified, together with highlights and strategic agenda for future actions. Originality/value – Based on some key prior literature on the topic of wine and tourism experience, future research directions and approaches were proposed.
- Wine Tourism Experience in the Tejo Region: The influence of sensory impressions on post-visit behaviour intentionsPublication . Santos, Vasco; Caldeira, Ana; Santos, Simão; Santos, Eulália; Ramos, PauloThis study aims to explore the influence of the wine tourism experience on visitors’ memorable sensory impressions, and the effects of these impressions on their recommendation and loyalty intentions. Methodologically, 306 usable questionnaires were collected from national and international wine tourists during their visits to the Tejo wine region. A structural equation model analysis was performed using PLS, to test the validity of the constructs and the model hypotheses. The structural equation model results revealed a differentiated impact of the various sensory impressions on future behavioural intentions, suggesting that wineries should attract tourists by more than visual elements and tasteflavour activities alone. As research limitations, the data were collected from only one wine tourism region. Future studies can investigate sensory impressions relating to winery and wine cellar visits in a cross‐cultural context, covering a wider spread of wine regions in Portugal and abroad. This paper provides wine tourism managers with valuable information on how cellar and winery experiences can be improved across a range of different sensory impression dimensions. This paper is the first to empirically test wine tourist the impact of the different sensory impressions on post-visit behaviour intentions in the context of the wine tourism experience.
- Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvementPublication . Santos, Vasco; Ramos, Paulo; Almeida, Nuno; Marôco, João; Santos-Pavón, EnriqueThis paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.