Browsing by Author "Niftiyeva, Lala"
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- Development of a business plan for the opening of dietic coffee shop “Fit-Sweet”Publication . Niftiyeva, Lala; Pimentel, LuísThis final qualification work’s purpose is "Development of a business plan for the opening of "Fit-Sweet cafe-confectionery". The company whose products are intended to be fundamentally different from the competitors, will be operating in Lisbon. Within the implementation of the project, it is planned to satisfy the needs of Lisbon residents in diet desserts made of organic products. Regulatory legal acts of Portugal and also scientific and educational literature were used to write the final qualifying work. For developing a business plan of the company, and doing the correct investment in the future development of the cafe, the micro and macro environments were studied, the internal and competitive analysis were conducted. Based on the analysis, a strategic and marketing plan was drawn up. While conducting the business plan project for a dietary food enterprise the theoretical foundations of business planning were analysed; benefits of that kind business and options for its support identified; the activities aimed at the development of a cafe-confectionery / coffee shop were developed. The cafe will act as an individual entrepreneur, creating 8 jobs, payback period is 3 years. The main criteria for the selection of personnel are high qualifications in their field, accuracy, sociability. The primary sources of finance are own funds and borrowed capital. The main success factor is unique products: dietary, organic desserts high in protein which are currently practically absent on the market.