Percorrer por autor "Ferreira, Ana Maria"
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- Análise Qualitativa e Quantitativa do Cluster do Mar PortuguêsPublication . Simões, Abel; Ferreira, Ana Maria; Salvador, Regina; Soares, Carlos GuedesReconhecendo-se a importância de um Cluster do Mar para Portugal, procura-se identificar e analisar as principais relações intersetoriais que se processam no seu interior. Assim, na primeira parte é feita uma análise de carácter mais qualitativo, através da aplicação de inquéritos a empresas de transporte marítimo, estaleiros navais, portos, associações empresariais e instituições de ensino e investigação. Na segunda parte, utilizando a análise de input-output procede-se à quantificação das ligações existentes entre setores do Cluster marítimo português, ao cálculo dos coeficientes de interdependência e apresentam-se alguns dos efeitos multiplicadores das atividades marítimas. Algumas debilidades estruturais, que são comuns a outras áreas, como sejam a fraca cooperação e competição entre setores económicos e incipientes relações intersetoriais, refletem-se ao nível deste Cluster como uma das suas principais fragilidades, a ponto de comprometer o reconhecimento da sua existência na economia marítima nacional.
- COMMUNITY BASED TOURISM FESTIVALS IN THE MÉDIO TEJO REGION, PORTUGAL A POTENTIAL FOR THE SPECIALIZED CULTURAL CONSUMPTION OF CREATIVE TOURISMPublication . Carvalho, Rui; Costa, Carlos; Ferreira, Ana MariaCreative tourism is seen as an alternative to the serial reproduction of culture and the massive consumption of cultural tourism. Cultural and creative events have been highlighted as strong strategies for tourism development in creative tourism literature. Postmodern tourists seek meaningful experiences through a closer contact with local communities and act as co-creators of the overall creative tourism experience. Festivals can offer the opportunity for such phenomena in direct or indirect ways. In creative tourism both intangible and tangible cultural assets can be (re)activated for tourism purposes and creative add ups can be included in these events. Three community based tourism festivals are analyzed in reference to creative tourism literature and cultural capital theory. These events are characterized and creative strategies are suggested. By offering specialized cultural activities, this will enhance the cultural capital of participants, planners, local communities and help to differentiate tourism supply in the region. This paper aims at contributing to the research and development of creative tourism in the central region of Portugal, mainly the Médio Tejo region, which embodies thirteen municipalities in the center of the country.
- Cultural and Creative tourism in PortugalPublication . Carvalho, Rui; Ferreira, Ana Maria; Figueira, Luís MotaA new paradigm in the tourism industry is changing the meaning of culture and its use in promoting several touristic products/experiences and destinations. The questions we want to answer are the following: How can creative tourism be important in a destination and what are its implications in its organization? Methodology was based on the bibliographic review related to the object of study, data and content analysis, “snowball sampling” technique, surveys and participant observation technique. This paper analyzes how the event MED Festival in Loulé, Algarve has improved local economy, solved urban problems in the historical center (venue of the event) and helped to differentiate touristic supply in the mature touristic destination in the Algarve, Portugal.
- Review of the theoretical underpinnings in the creative tourism research fieldPublication . Carvalho, Rui; Costa, Carlos; Ferreira, Ana MariaDespite the rising number of creative tourism publications, creative tourism is still emerging as a recent research area. Its study ranges from urban cities to rural areas implicating different uses for creativity, culture, events, creative networks and the co-creation of experiences. This paper had the goal to focus on the main theoretical subjects of creative tourism as a research area. As a result, the authors pinpoint vital issues present in creative tourism literature even though its definition is still evolving. After a thorough literature review, the authors conceptualised three main theoretical contributions present in creative tourism literature: 1) creativity and its relation to tourism, (2) specialised consumption as a characteristic of the postmodern tourist and 3) the experience economy paradigm and co-creation. This study identifies the main theoretical underpinnings of creative tourism, which made this special interest tourism gain so much importance in recent years.