Percorrer por autor "Dias, Joana Carmo"
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- Illuminating industry evolution: reframing artificial intelligence through transparent machine reasoningPublication . Rosário, Albérico Travassos; Dias, Joana CarmoAs intelligent systems become increasingly embedded in industrial ecosystems, the demand for transparency, reliability, and interpretability has intensified. This study investigates how explainable artificial intelligence (XAI) contributes to enhancing accountability, trust, and human–machine collaboration across industrial contexts transitioning from Industry 4.0 to Industry 5.0. To achieve this objective, a systematic bibliometric literature review (LRSB) was conducted following the PRISMA framework, analysing 98 peer-reviewed publications indexed in Scopus. This methodological approach enabled the identification of major research trends, theoretical foundations, and technical strategies that shape the development and implementation of XAI within industrial settings. The findings reveal that explainability is evolving from a purely technical requirement to a multidimensional construct integrating ethical, social, and regulatory dimensions. Techniques such as counterfactual reasoning, causal modelling, and hybrid neuro-symbolic frameworks are shown to improve interpretability and trust while aligning AI systems with human-centric and legal principles, notably those outlined in the EU AI Act. The bibliometric analysis further highlights the increasing maturity of XAI research, with strong scholarly convergence around transparency, fairness, and collaborative intelligence. By reframing artificial intelligence through the lens of transparent machine reasoning, this study contributes to both theory and practice. It advances a conceptual model linking explainability with measurable indicators of trustworthiness and accountability, and it offers a roadmap for developing responsible, human-aligned AI systems in the era of Industry 5.0. Ultimately, the study underscores that fostering explainability not only enhances functional integrity but also strengthens the ethical and societal legitimacy of AI in industrial transformation.
- The role of digital marketing in shaping sustainable consumption: insights from a systematic literature reviewPublication . Rosário, Alberto Travassos; Dias, Joana CarmoAs global awareness of environmental and social challenges continues to rise, companies are increasingly re-evaluating how they connect with consumers. This study investigates the role of digital marketing in promoting more sustainable consumer behaviours. Based on a systematic review of peer-reviewed literature retrieved from the Scopus database, and conducted following the PRISMA framework, this research analysed 84 academic publications. The findings highlight that strategies such as personalised messaging, social media engagement, influencer collaborations, and eco-conscious branding are significantly influencing purchasing decisions. Approaches rooted in transparency, emotional storytelling, and ethical data practices appear to enhance consumer trust and strengthen brand relationships. Although the field is technically well developed, it remains underexplored in areas such as digital accessibility and ethical governance. Overall, this study suggests that, when aligned with sustainable values, digital marketing becomes more than a promotional tool—it emerges as a key driver of responsible consumption and the cultivation of long-term, value-based connections between consumers and brands.