Browsing by Author "Costa, Vânia"
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- HC Tourism. Profile and Trends of Human Capital in the Tourism SectorPublication . Costa, Vânia; Moura, Andreia; Cerdeiras, António; Cruz, Inês Pinto da; Pereira, José Filipe; Martins, Isabel Silva; Conceição, Oscarina; Vilaça, Abílio; Almeida, Cláudia; Carrança, Paulo; Mira, Maria do RosárioTourism is a strategic sector in Portugal since itgenerates employment and it is a factor of economic andsocial development. The tourism sector not only has anintensive need of labour force but also provides employ-ment opportunity to a range of qualifications. Being anindustry of people, it directly depends on the performanceof activities, skills, professionalism, quality and compet-itiveness. The main objective of this article is to presentthe HC Tourism project, which aims to seek and under-stand the needs of skills in tourism industry by study-ing the active companies that belong to the tourism eco-nomic subsectors, by region and subsector of economicactivity. The methodology used in this project is basedon a qualitative and quantitative approach, throughoutthe collection of primary and secondary data. The qual-itative approach was based on a literature review whichallowed to compile a list of 150 skills, divided under fourdomains: i) soft skills; ii) hard skills; iii) managementskills; iv) transversal skills. The quantitative approachreturned primary data, which were collected through anonline survey implemented and sent to national touristentrepreneurs, expecting to develop the ideal profile ofthe tourism human resources, based on a sample of 555answers.
- A prática da cultura visualPublication . Costa, Vânia; Costa, CarlosO projeto apresentado procura determinar a influência que um livro pode ter na disciplina de Comunicação Gráfica do ensino profissional. Serão abordados os temas principais desenvolvidos nos diversos módulos da componente técnica de modo a valorizar o process e progresso da cultura visual entre as diversas áreas culturais. O projeto desenvolve-se através de diversos textos explicativos no âmbito da Cultura Visual, da comunicação gráfica, da tipografia, da cor e da fotografia. O objetivo é criar, para além de um livro de apoio, um elo entre a visão inexperiente do aluno e o universo. Cada capítulo terá um conceito fortemente visual através da cor, da fotografia e da composição gráfica.
- Profile of human resources and skills needs in the portuguese tourism sectorPublication . Costa, Vânia; Moura, Andreia; Mira, Maria do Rosário; Cerdeiras, António; Cruz, Inês Pinto da; Pereira, Filipe; Martins, Maria Isabel; Conceição, Oscarina; Pinheiro, Bruno; Almeida, CláudiaThe tourism sector has been presented as one of the most important sectors of diverse economies due to its capacity to contribute to economic growth and job creation. Being an industry of people, it directly depends on the performance of activities, skills, professionalism, quality and competitiveness, so it is essential to answer with precise planning politics which should be the most approximated ones to the real needs of the sector. In Portugal, the tourism sector continues to reinforce its importance in society and in the national economy since it remains the main exporting economic sector. On the other hand, the main challenge of this sector is qualifying and increasing the level of qualification of its workers due to their inadequate level of qualification, since 50% of the employed population in this sector has a primary education level. Therefore, it has defined, in its public policies, the goal of duplicating, in the next decade, the number of employees with high school education qualifications. In this sense, once skills are becoming the global currency of the 21st century, this study aims to feature the main soft skills that touristic human resources should hold, based on the importance given to them by the national entrepreneurs of the sector. This study is based on a sample of 555 answers and used a qualitative methodology throughout a profound review of the literature as well as a quantitative methodology where an online survey was implemented, expecting to develop the ideal profile of the tourism human resources. The results of the study suggest that the profile of human resources in the tourism sector should include skills such as teamwork, knowledge of market trends, ability to conduct efficient strategic processes and decisions, as well as language skills, sales skills and digital communication.