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Advisor(s)
Abstract(s)
O transporte aĆ©reo, como reconhecido pelas principais organizaƧƵes internacionais, tem dado e continuarĆ” a dar um contributo importante para o desenvolvimento do turismo. A ligaĆ§Ć£o direta entre transportes e turismo tem, contudo, sido investigada de forma individual pelos transportes e pelo turismo e raramente se dĆ” a combinaĆ§Ć£o entre ambas as realidades.
O processo de seleĆ§Ć£o de frota numa empresa de transporte aĆ©reo, independentemente, do seu modelo de negĆ³cio, tem um papel fundamental na estratĆ©gia de longo prazo da empresa, seja pelo volume de investimento a realizar, seja pela duraĆ§Ć£o dos contratos a negociar. Mas sĆ³ com o crescimento das frotas se continuarĆ” a assistir ao crescimento do turismo. No entanto, as empresas e organizaƧƵes turĆsticas desconhecem, quase sempre, qual o processo que estĆ” por detrĆ”s da seleĆ§Ć£o de um novo aviĆ£o.
Numa empresa charter esse processo e inerente risco Ć© ainda mais complexo, face Ć imprevisibilidade da procura, decorrente do seu modelo de negĆ³cio, onde a falta de regularidade na operaĆ§Ć£o pode assumir papel predominante.
O objetivo do presente relatĆ³rio Ć© analisar o processo de incorporaĆ§Ć£o de um novo aviĆ£o na frota de uma empresa aĆ©rea, tendo em consideraĆ§Ć£o o comportamento do mercado e os pressupostos definidos ao nĆvel dos rendimentos e gastos previsionais ao longo da vida do contrato. Ao mesmo tempo, pretende-se sensibilizar os decisores no setor do turismo sobre
um novo modo de olhar o negĆ³cio de uma companhia aĆ©rea para potenciar sinergias futuras em prol do turismo.
A necessidade de conjugaĆ§Ć£o de diferentes hipĆ³teses de trabalho, devido Ć volatilidade da operaĆ§Ć£o ā e considerados quer em modelo de negĆ³cio aĆ©reo charter quer como companhia regular ā, leva, mesmo assim, a que o investimento a empreender tenha de ser muito bem ponderado, face aos riscos associados Ć s alteraƧƵes de mercado e de rubricas operacionais com impacto direto na exploraĆ§Ć£o.
Air transportation, as recognised by the main international organizations, has given and will continue to give an important contribution for the development of tourism. The direct relation between transports and tourism is being investigated on an individual basis by transports or by tourism and the combination of both realities rarely happens. Fleet planning in an airline, independently of its business model, has a fundamental role in the long term strategy of the company by the volume of investment to carry out or by the duration of the contracts to be negotiate. But tourism will continue to grow only if airline fleet will grow. Nevertheless, touristic companies and organisations do not know the process that is behind the selection of a new aircraft. In a charter airline that process and inherent risk is even more complex due to the umpredictability of demand, resulting from its business model, where the lack of regularity in the operation can have a predominant role. The objective of the present report is to analyse the process of incorporation of a new aircraft in the fleet of an airline, considering the behaviour of the market and the assumptions defined in terms of provisional revenues and costs during the live of a contract. At the same time, it is intended to sensibilize the decision makers of the tourism sector to have a new way of looking to the business of an airline to strength future synergies on behalf of tourism. The necessity of conjunction of diferent working hyphotesis due to the volatility of the operation ā and considered in the charter business model as well as schedule airline ā brings, even so, that the investment to undertake has to be deeply weight, due to the risks associated with the market alterations and the operational issues with direct impact in the explotation.
Air transportation, as recognised by the main international organizations, has given and will continue to give an important contribution for the development of tourism. The direct relation between transports and tourism is being investigated on an individual basis by transports or by tourism and the combination of both realities rarely happens. Fleet planning in an airline, independently of its business model, has a fundamental role in the long term strategy of the company by the volume of investment to carry out or by the duration of the contracts to be negotiate. But tourism will continue to grow only if airline fleet will grow. Nevertheless, touristic companies and organisations do not know the process that is behind the selection of a new aircraft. In a charter airline that process and inherent risk is even more complex due to the umpredictability of demand, resulting from its business model, where the lack of regularity in the operation can have a predominant role. The objective of the present report is to analyse the process of incorporation of a new aircraft in the fleet of an airline, considering the behaviour of the market and the assumptions defined in terms of provisional revenues and costs during the live of a contract. At the same time, it is intended to sensibilize the decision makers of the tourism sector to have a new way of looking to the business of an airline to strength future synergies on behalf of tourism. The necessity of conjunction of diferent working hyphotesis due to the volatility of the operation ā and considered in the charter business model as well as schedule airline ā brings, even so, that the investment to undertake has to be deeply weight, due to the risks associated with the market alterations and the operational issues with direct impact in the explotation.
Description
Trabalho apresentado Ć Escola Superior de Hotelaria e Turismo do Estoril, para a obtenĆ§Ć£o do TĆtulo de Especialista em Turismo e Lazer
Keywords
Companhia aĆ©rea de baixo custo Companhia aĆ©rea charter Companhia aĆ©rea regular Modelo hĆbrido SeleĆ§Ć£o de frota Turismo e transportes Charter airline Hybrid model Fleet planning Low cost airline Tourism and transports Scheduled airline
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril